One of the defining feature of Snapchat is ‘disappearing photos and videos’ which users can send to someone directly, well guess who has come out with a similar feature? Instagram has announced disappearing photos and videos for groups and friends in Instagram Direct.
This isn’t the first time Instagram has borrowed popular features from Snapchat; three months ago the company announced ‘Instagram Stories’ which drew comparisons with Snapchat Stories.
Instagram CEO Kevin Systrom admitted that Snapchat deserves credit for the feature, telling TechCrunch: “No one looks down at someone for adopting something that is so obviously great for presenting a certain type of information. And I think what you see is that every company looks around and adopts the best of the best formats or state-of-the-art technology.”
But the new ‘disappearing’ feature was announced today in a press release:
Launching Disappearing Photos and Videos for Groups and Friends in Instagram Direct
Now you can send disappearing photos and videos directly to groups and individual friends in a spontaneous, pressure-free way.
Since launching improvements to Instagram Direct last year, the number of people using Direct each month has grown from 80 million to 300 million people around the world. In fact, many of them use group threads every day to stay in touch with their closest friends and family.
Today’s update keeps regular direct messages the same and adds a more visual way to connect with your closest friends — all in one convenient place.
Whether your account is set to public or private, you can only send disappearing photos and videos to people who follow you.
Disappearing photos and videos in Instagram Direct will start rolling out globally today.
The Facebook-owned app also announced it’s rolling out live video for Instagram Stories. The feature—which begins rolling out in the States today and will become global over the next few weeks—will let users share live video for up to an hour.
“Live video on Instagram Stories helps you connect with your friends and followers right now,” according to a blog post. “When you’re done, your live story disappears from the app so you can feel more comfortable sharing anything, anytime.”