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Reading: Instagram Testing Full-Screen View For Reels In Latest Move To Become More Like TikTok
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B&T > Technology > Instagram Testing Full-Screen View For Reels In Latest Move To Become More Like TikTok
Technology

Instagram Testing Full-Screen View For Reels In Latest Move To Become More Like TikTok

Staff Writers
Published on: 17th June 2022 at 11:56 AM
Staff Writers
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Social media platform Instagram continues to chase after TikTok as it has announced that it will be trying out a full-screen version for its Reels, which will make them quite similar to the short videos that users can see on the latter application.

The feature will work in such a way that will allow users to continue using the app as they do right now, while also having access to full-screen mode. Videos will initially appear in the form they do right now on the platform, taking up a smaller -but already quite respectable- part of the screen.

Then, once the viewing time goes beyond a certain threshold and the app has ensured that the user is interested in the video (no more than three-four seconds), it will automatically transition to full-screen mode. Once there, the only buttons that will remain on the screen will be those that allow users to interact with the video itself (‘like’, ‘tag’, ‘share’, etc.)

Zuckerberg’s message on Instagram.

Once the user has finished watching the video or when the video reaches its conclusion, the screen will automatically revert to its original mode, showing all its other functions on the screen – such as stories, profile, etc.

This new feature -which is still in its testing phase – is yet another attempt by Instagram and Meta to catch up with their main competitor, TikTok, who’s rapid increase in follower numbers has left a major dent in their financial development.

In yet another initiative, Meta co-founder himself Mark Zuckerberg took to Instagram posting a story through which he announced that a similar full-screen viewing function would soon be released for all the photos that are posted on the app.

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TAGGED: Instagram, TikTok
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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