Hot off the heels of winning an ARIA for its “Voice of the Sea” campaign, Innocean Australia has again teamed up with the Australian Marine Conservation Society (AMCS) to create an exhibition highlighting the silent extinction facing lesser-known Australian sharks and rays.
These endangered species are so unique and live so deep beneath the ocean that minimal research or imagery of them exists. This school holidays, AMCS is asking Aussie kids to lend their imagination to bring these fantastical species to life through art of any form (except artificial intelligence!).
The top entries will inspire artworks by 10 of Australia’s most iconic artists, including Ken Done, Jenny Turpin, Janet Laurence, Reko Rennie, Jonathan Zawada, Rosie Deacon, Sarah & Sebastian, Dion Horstmans and Blak Douglas. These artworks will be launched and showcased at the ‘Fantastical Sharks & Rays’ exhibition in the Australia Museum from August 2024 to January 2025.
This latest project continues the successful long-term AMCS strategy of inspiring the next generation of ocean protectors, while also engaging their parents.
Sharks have a fierce reputation but a world without them is far scarier. The project aims to challenge the reputation of sharks and rays as fearsome predators, fostering a new appreciation for their variety of species and fascinating characteristics; the likes of which might not be around for too long if commercial fishing continues at such scale.
There are 10 evocative descriptions to choose from to spark kids’ imaginations – such as the Lined Lanternshark, a tiny shark that can fit inside your palm! Living 800m deep on the seafloor, this very mysterious shark has light emitting organs so it glows.
“This is a unique project and one that I am immensely looking forward to participating in. If it helps to protect some of the world’s endangered species, that would be a great achievement for us all,” said Done.
“We are excited to see the imaginative interpretations of these remarkable shark and ray species by the next generation of artists. The fusion of art and science has never been more important as a means to engage and empower the broader community to save our threatened species and ensure healthy oceans for future generations,” said Dr Leonardo Guida, shark scientist for the Australian Marine Conservation Society.
“Ocean conservation can be a daunting issue – until you start working with the creativity and hope of children. Seeing simple descriptions inspire artworks out of this world is a reminder of the power of pure creativity – far beyond anything a 25 character prompt could deliver in a few seconds. For every artwork, imagine the number of thoughts and conversations between children and parents over these sharks and rays – perhaps changing both perspectives for life,” said Pamela Parrelli, Innocean art director, and Charlotte Berry, Innocean copywriter.
The competition is now open and submissions close 29 February, 2024. The exhibition will open at the Australian Museum on 31 August 2024 until 26 January 2025.
Credits
Innocean Australia
CEO: Jasmin Bedir
Executive Creative Director: Wez Hawes
Creative Director: Effie Kacopieros
Digital Creative Director: Hannah Melanson
Art Director: Pamela Parrelli
Copywriter: Charlotte Berry
Design Lead: Michael Macgregor
Client Partner: Carolyn Cho
Account Manager: Ruth Murphy
Head of Production: Renata Barbosa
Producer: Natasha Downs
Editor: Dave Anlezark
Australian Marine Conservation Society
Shark Scientist & Shark Conservation Lead: Dr Leonardo Guida, PhD
Communications Director: Imogen Scott
Digital Content Producer: Jessica Walker
Media Advisor: Alex Tibbitts
The Humane Society
Communications Manage: Hannah Clayton
Marine Biologist, Spokesperson: Lawrence Chlebeck
Innocean Worldwide Australia Pty Ltd Level 9,1Pacific Highway North Sydney NSW 2060 Australia T (02) 9927 1500 www.innocean.com.au 3
The Australian Museum
Head of Exhibitions: Fran Dorey
Producer: Trevor Ahearn
Art Curation
Natalia Bradshaw
Arts-Matters
Website Production: Rockit Digital
Sound: Rumble
Retouching & Design: Wellcom
Special thanks to St John’s The Baptist School in Freshwater.
