Initiative Still Numero Uno For Media Wins For May

Initiative Still Numero Uno For Media Wins For May

Initiative was Australia’s best performing media agency for the month of May, snaring the most business wins according to the latest R3 data.

The IPG-owned agency again held onto the number one position in what was a quiet month for new business given the pressures of CV-19.

PHD had a stellar month, climbing five spots to second with wins that included Bayer Digital, Diageo and Spotlight Group.

Starcom took third after winning a piece of business that was unidentified in R3’s reporting.

Omnicom slipped two spots to fourth, while GroupM’s Wavemaker rounded-out the top five on the back of winning the Mondelēz business and snaring Network 10 away from Publicis’ Spark Foundry following a global realignment by parent company CBS.

Proof that May was a slow month, only 18 media agencies won new business for the month of May. Check out the top performers below:

 

 

 




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Initiative R3

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