Initiative Still Numero Uno For Media Wins For May

Published on: 6th July 2020 at 11:22 AM

Staff Writers

1 Min Read

Initiative was Australia’s best performing media agency for the month of May, snaring the most business wins according to the latest R3 data.

The IPG-owned agency again held onto the number one position in what was a quiet month for new business given the pressures of CV-19.

PHD had a stellar month, climbing five spots to second with wins that included Bayer Digital, Diageo and Spotlight Group.

Starcom took third after winning a piece of business that was unidentified in R3’s reporting.

Omnicom slipped two spots to fourth, while GroupM’s Wavemaker rounded-out the top five on the back of winning the Mondelēz business and snaring Network 10 away from Publicis’ Spark Foundry following a global realignment by parent company CBS.

Proof that May was a slow month, only 18 media agencies won new business for the month of May. Check out the top performers below:

TAGGED: Initiative, R3

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.