IPG Mediabrands’ Initiative has announced the appointment of David Lee as its first-ever national head of digital partnerships.
Lee will on direct responsibility for helping clients with digital centric strategies, end-to-end content marketing, media partnerships, investments, operations and measurement.
Lee has been promoted from his role as head of digital at Initiative Melbourne, and has 14 years’ experience in media working across all major categories. Prior to joining Initiative, he was a co-founder of ASX-listed influencer agency Nuffnang.
Nick Durrant, chief partnerships and investment officer at Initiative Austraia, said Lee was well-known in the industry for his strong business acumen and focus in delivering measured and proven results for clients.
“David has great skills and experience in driving everyday digital, including product quality, innovation, market-leading media partner relationships and engagement,” Durrant said.
“His remit now also covers native content, dynamic creative optimisation and the overall quality of digital work leaving Initiative.”
Commenting on his promotion, Lee said: “I feel privileged to be part of Initiative that has been growing strength-to-strength in Australia and I am excited to lead our digital partnerships nationally.
“As digital become ubiquitous in all media, it’s even more critical that we help clients form the right partnerships that unlocks value and growth in their business.
“Fragmentation, viewability and measurement continues to be industry challenges, and it is important we help clients demand quality and results from our digital partners.
“I have a passion and strong belief in the strength of our digital capabilities, and I look forward to building our next phase of growth in my new role.”
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]