Initiative has bolstered its planning offering, promoting Ryan Haeusler to the newly created role of national head of communications design and Emma Greenhalgh to Sydney head of communications design.
Lead Image: L-R – Ryan Haeusler, Chris Colter, Emma Greenhalgh
Chris Colter, chief strategy & product officer, said he couldn’t be prouder to recognise the talents of two of the agency’s most outstanding team members and expand their remit further across the agency and their clients.
“Ryan and Emma are two fiercely intelligent, collaborative and creative craft leaders and have been the driving force behind a lot of Initiative’s success and the success of our clients. They have a proven track record in making the impossible possible, in architecting some of the most integrated, innovative and most importantly effective work for our clients and designing new planning solutions that keep us on the top of our game. I can’t wait to see them create the next era of Initiative,” said Colter.
Haeusler joined Initiative in 2015 and most recently held the role of Sydney Head of Communications Design. His innate ability to lead his team to consistently deliver idea-led, culturally empowered ecosystems that drive effectiveness is most evident with his work spearheading the LEGO account; a brand that is arguably one of the most recognised in recent history for the quality, depth and innovation in media planning in the AUNZ marketplace.
“I’m thrilled to be extending my remit into the Melbourne and Perth markets, and to get access to all the amazing people and clients that come with it. Initiative has always put a major focus on strategic media planning as a craft, so I’m super excited to see what Emma and I can build (and break) to make it even better,” said Haeusler.
Previously Communications Design Director, IAG Greenhalgh steps into Haeusler’s former role and will remain leading the planning across the IAG portfolio. Greenhalgh is also a strong advocate for industry causes and has been instrumental in leading planning for NFP “WhatAbility” a disability support service that specialises in community service.
“Initiative’s culture encourages high achievers to aim for the top, and I love the fast-paced environment. Ryan’s shoes are big one’s to fill but I am confident I can bring new perspectives to the role and continue to help our clients stay ahead of their competitors via an enhanced comms design offering and thought leadership,” Greenhalgh said.
Both promotions are effective immediately.
Please login with linkedin to commentInitiative
Four months after the controversial reveal, ABC journalist Kirsten Drysdale has revealed that she has successfully given her son a “normal name”. Drysdale and her husband Chris gave their son the outrageous name “Methamphetamine Rules” while she was working on a segment for ABC’s WTFAQ program. The show aimed to answer the commonly asked question, […]
Kerry Stokes has agreed to pay Nine’s costs for Ben Roberts-Smith’s failed defamation case, meaning that thousands of emails between Stokes, his corporate fixer Bruce McWilliam, and Roberts-Smith’s legal team will not be released. Nine Entertainment has been pursuing Seven and Stokes’ private company, Australian Capital Equity, for costs related to Roberts-Smith’s defamation case. Stokes […]
Global fashion chain Zara is facing calls for a boycott over an advertising campaign which some people claim resembles images from the Israel-Gaza war. The images – which have since been removed from Zara’s socials – showed a model holding a mannequin wrapped in what appears to be white plastic. However, people soon likened the […]
Pinterest has appointed Laura Gaffney (pictured) as its new director of business marketing for EMEA and APAC. Based in Dublin, Gaffney will report to Stacy Malone, Pinterest’s VP of global business marketing. Gaffney will lead Pinterest’s business marketing initiatives in these regions with the goal of raising the visibility and comprehension of Pinterest to support […]
Leading digital outdoor company QMS is proud to announce its support for the 86th Vision Australia Carols by Candlelight presented by AAMI, which will be held at Melbourne’s Sidney Myer Music Bowl on Christmas Eve. This year marks the second consecutive year QMS has supported the beloved Australian tradition, which has a longstanding history of […]
The Melbourne Holocaust Museum has unveiled its new brand identity, designed in partnership with CHEP Network. The museum, formerly the Jewish Holocaust Centre, was renamed and redeveloped in April and is now open to the public, with a vision to ignite visitors’ sense of humanity, kindness and bravery through the voices of survivors. Inspired by […]
Many of those growing up in the 90s and 2000s will be familiar with the phenomenon which was the manufactured boy or girl band. Plucked from obscurity, individual artists would be assembled into a band by dollar-eyed music executives (or TV talent show execs) keen to make a quick buck. It was a time when […]
Outback Steakhouse — the Aussie-themed American eatery with a handful of Antipodean outposts — has launched a truly terrifying Christmas ad. Starring “Koala on the Walla” riffing on the “Elf on the shelf” meme, the near 90-second spot features a slightly overly shrill children’s choir and a voiceover from the Koala in an almost passable […]
2023 was the year we learned a new life hack (or two!), laughed out loud, and couldn’t stop thinking about the Roman Empire. Our global community of over 1 billion people, including 8.5 million Australians and 350,000 Australian businesses, continues to come together to connect on TikTok, positively influencing culture and impacting lives. From foolproof […]
DoubleVerify (DV) has released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024,” surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France, and Germany. The report explores the rapidly expanding retail media market, which includes RMNs provided by retailers or […]
Hot off the heels of winning an ARIA for its “Voice of the Sea” campaign, Innocean Australia has again teamed up with the Australian Marine Conservation Society (AMCS) to create an exhibition highlighting the silent extinction facing lesser-known Australian sharks and rays. These endangered species are so unique and live so deep beneath the ocean […]