Actress Isla Fisher has been announced as ING DIRECT’s new brand ambassador in the bank’s new advertising campaign to showcase what banking can be like.
The campaign aims to position ING DIRECT as the country’s recommended bank.
John Arnott, executive director, customers, ING DIRECT, said: “This is about us talking the walk. We’ve built a fantastic proposition across transacting, saving, mortgages and superannuation, and we share our success with our customers to help them get ahead. We are a unique business in how we operate and what we do for our customers, and it’s time for us to share this customer experience more broadly.”
Customers are being encouraged to share their banking stories via a new platform, with their experiences becoming part of the brand’s campaign early next year.
Arnott added: “We are relying on our customers sharing their stories of dealing with ING DIRECT and you can only do this if your customers are willing advocates.
“We have worked hard to create a truly customer-centric bank and we are now in a position where we can put advocacy at the heart of our brand.”
Speaking of working with Isla Fisher, Arnott said: “Isla is our first celebrity ambassador since Billy Connolly, and we’re delighted to have her on board. We’re confident that she will help us make banking human and show Australians how banking can be.”
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]