Ad fraud and brand safety are unfortunately two major concerns that have carried over into 2018.
While these are heavy topics of conversations for programmatic providers, they’re ones that anyone serving ads online should bear top-of-mind.
Programmatic provider Choozle has put together an infographic (Valentine-themed) that outlines considerations for a well-rounded approach to fraud prevention, starting first with understand fraud and how it can affect your brand – especially as it is constantly evolving – and employing multi-tiered fraud blocking systems that vet at the partner, platform and user level.
