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Reading: Infographic: Does The Surge In Ad Fraud Have You Worried About Programmatic?
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B&T > Media > Infographic: Does The Surge In Ad Fraud Have You Worried About Programmatic?
Media

Infographic: Does The Surge In Ad Fraud Have You Worried About Programmatic?

Staff Writers
Published on: 15th February 2018 at 11:22 AM
Staff Writers
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Ad fraud and brand safety are unfortunately two major concerns that have carried over into 2018.

While these are heavy topics of conversations for programmatic providers, they’re ones that anyone serving ads online should bear top-of-mind.

Programmatic provider Choozle has put together an infographic (Valentine-themed) that outlines considerations for a well-rounded approach to fraud prevention, starting first with understand fraud and how it can affect your brand – especially as it is constantly evolving – and employing multi-tiered fraud blocking systems that vet at the partner, platform and user level.

Screen Shot 2018-02-15 at 11.19.59 am

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TAGGED: Choozle, Programmatic
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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