Infobip Brings Its Customer Engagement And Communication Solutions To Australia

Infobip Brings Its Customer Engagement And Communication Solutions To Australia
B&T Magazine
Edited by B&T Magazine

Global cloud communications company, Infobip, has entered the Australian market, providing local businesses with programmable communication solutions to simplify how they connect and engage with their customers at scale.

The launch comes at a time where the importance of cloud-based communication technologies is growing and essential for businesses looking to stay ahead in this digital-first era.

Australian brands are increasingly relying on omnichannel communication solutions to engage and remain connected with customers.

Infobip’s platform will enable them to effectively manage and deliver engagement activities across their customers’ lifecycle with end-to-end conversational communication products and solutions.

With Software-as-a-Service (SaaS) and Communications-Platform-as-a-Service (CPaaS) offerings, Infobip will help Aussie businesses develop strategic approaches to everything from omnichannel customer engagement, identity and user authentication to digital cloud contact centre solutions.

Its powerful capabilities can also empower these businesses to foster meaningful relationships with their customers across their preferred communication channels.

“We are all about ensuring organisations can provide customers with what they need, when they need it and deliver the right message in the right moment on the appropriate channel,” said Infobip’s regional manager ANZ, Jonathan Ryan (main photo).

“With the Australian retail sector growing by $6.3b from 2019-2020, we are coming in at the perfect time to help organisations and businesses increase customer loyalty, improve customer experiences and grow brand awareness.”

The Australian launch is part of Infobip’s ambitious expansion period, with the company recently raising $US500 million (roughly $A700 million) to support exponential growth and innovation.

Last year, Infobip acquired cloud-based mobile messaging solution company, OpenMarket, while this year the company has already acquired Anam Technologies, the leading global SMS firewall provider, Peerless Network, a global VoIP provider, and Shift Conference.

Following the OpenMarket acquisition, Infobip gained local employees and established a new Sydney office.

Infobip’s Australian market commitment will see leading business and organisation partnerships, as well as plans for an additional Melbourne office.

“While we already work with some Australian customers, a local presence gives us the resources to embed ourselves in the Australian market,” said Ryan.

“Consumers’ expectations of relevant, timely and quality communications from brands continue to increase – and the entire comms matrix can seem very complex.

“We are confident that our omnichannel solutions will solve the communications puzzle for businesses.”

Infobip is committed to data security, with the platform being GDPR and ISO 27001 compliant, and supports local regulations, such as the Consumer Data Right (CDR), which is now active in the banking sector. It also passed HIPAA attestation.

The company is now planning to construct local datacentres to provide further assurance with Australian data residing locally, boosting consumer trust and loyalty for brands.

Infobip – which is now worth a combined LTM revenue of over $US1.5 billion – currently boasts more than 10,000 global customers, including Uber, Burger King, Nissan and UNICEF, and has established more than 65 offices worldwide.


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Infobip Jonathan Ryan

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