Surry Hills based independent agency, Agent99 Public Relations has announced the addition of a new client to its growing list of top tier brands.
Queensland based Buderim Ginger, that is globally recognised for world class high quality ginger products, has joined the Agent99 family.
The Agents have started to roll out an integrated PR campaign as part of the Australian icon’s recent rebrand. ‘Ginger Net’, an online portal celebrating all things ‘Ranga’ is a key focus of the campaign and features an array of ginger-gems, from the best ginger cocktails to Buderim’s very own ginger dictionary.
The six month project will see a cross section of activations. Recently, Agent99 hosted an exclusive launch party for the brand’s new boutique Ginger Beer. The event also acted as a platform to launch a national competition to find Australia’s Hottest Ginger. The contest encompasses categories to find the hottest male and female redhead, as well as Ginger pets, and men’s Ginger moustaches and beards in support of Movember. Entries will be open until Christmas, with the winners crowned early in 2015. The Agents will also roll out experiential activations around the brand’s new branded Kombi across the summer months.
Digital Media Manager, Emma Pryor from Buderim Ginger said, “We’re excited to be working with Agent99 PR. Their innovative ideas to target the youth market and their exceptional ability to combine traditional and digital media strategies giving them an edge during the four way pitch.”
Sharon Zeev Poole, Director, Agent99 Public Relations said, “Having an impressive household brand such as Buderim Ginger added to the roster is so exciting for our team. The variety of initiatives has given us an incredible opportunity to develop our creativity and really showcase what we can do to integrate traditional with digital.”
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]