Surry Hills based independent agency, Agent99 Public Relations has announced the addition of a new client to its growing list of top tier brands.

Queensland based Buderim Ginger, that is globally recognised for world class high quality ginger products, has joined the Agent99 family.

The Agents have started to roll out an integrated PR campaign as part of the Australian icon’s recent rebrand. ‘Ginger Net’, an online portal celebrating all things ‘Ranga’  is a key focus of the campaign and features an array of ginger-gems, from the best ginger cocktails to Buderim’s very own ginger dictionary.

The six month project will see a cross section of activations.  Recently, Agent99 hosted an exclusive launch party for the brand’s new boutique Ginger Beer. The event also acted as a platform to launch a national competition to find Australia’s Hottest Ginger. The contest encompasses categories to find the hottest male and female redhead, as well as Ginger pets, and men’s Ginger moustaches and beards in support of Movember.  Entries will be open until Christmas, with the winners crowned early in 2015.  The Agents will also roll out experiential activations around the brand’s new branded Kombi across the summer months.

Digital Media Manager, Emma Pryor from Buderim Ginger said, “We’re excited to be working with Agent99 PR. Their innovative ideas to target the youth market and their exceptional ability to combine traditional and digital media strategies giving them an edge during the four way pitch.”

Sharon Zeev Poole, Director, Agent99 Public Relations said, “Having an impressive household brand such as Buderim Ginger added to the roster is so exciting for our team. The variety of initiatives has given us an incredible opportunity to develop our creativity and really showcase what we can do to integrate traditional with digital.”