Following the growth in its digital offering, award-winning Sydney independent agency, This is Flow, has announced the appointment of Matt Papasavva (right in main photo) as digital lead for the agency.
Papasavva’s appointment comes off the back of a strong year for the agency where all online services have now been brought inhouse, driving a complete media offering that’s all connected by the Flow way of working.
Prior to joining TIF, Papasavva was digital media manager at Ticketek where he was responsible for leading the digital marketing efforts for the majority of sporting clubs and codes across Australia.
Before that he was with Mindshare for 3.5 years as digital business manager and associate director, FAST Programmatic. He has also worked at MediaCom in digital implementation, planning and investment.
Papasavva’s core focus at TIF will be to harness and develop talent, drive innovation and build on the agency’s comprehensive digital solution. Two other digital executives have also joined the digital team with more to come on board in the approaching months.
Jimmy Hyett (left in photo), MD and founder This is Flow said: “The calibre of talent we have working within the Flow business is a testament to the culture that thrives within the agency. It’s a culture that’s authentic and completely contagious, built around a crazy passion for life – both in and outside of work. Matt embraces this completely, with a passion for innovation in the digital landscape, already having a major positive impact on our clients and the wider Flow team. I’m humbled to see the agency grow into a small powerhouse of exceptional humans.”
Papasavva added: “I’m really excited about the opportunity to work with Jimmy and the team at This is Flow. The agency is currently going through an extremely promising growth period which has been a direct result of consistently delivering award winning work and innovation for clients. Having the opportunity to lead a passionate team of digital experts is something that I’m embracing as we enter what I’m sure will be another fantastic year for Flow!”
Please login with linkedin to commentThis is Flow
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]