Following the growth in its digital offering, award-winning Sydney independent agency, This is Flow, has announced the appointment of Matt Papasavva (right in main photo) as digital lead for the agency.
Papasavva’s appointment comes off the back of a strong year for the agency where all online services have now been brought inhouse, driving a complete media offering that’s all connected by the Flow way of working.
Prior to joining TIF, Papasavva was digital media manager at Ticketek where he was responsible for leading the digital marketing efforts for the majority of sporting clubs and codes across Australia.
Before that he was with Mindshare for 3.5 years as digital business manager and associate director, FAST Programmatic. He has also worked at MediaCom in digital implementation, planning and investment.
Papasavva’s core focus at TIF will be to harness and develop talent, drive innovation and build on the agency’s comprehensive digital solution. Two other digital executives have also joined the digital team with more to come on board in the approaching months.
Jimmy Hyett (left in photo), MD and founder This is Flow said: “The calibre of talent we have working within the Flow business is a testament to the culture that thrives within the agency. It’s a culture that’s authentic and completely contagious, built around a crazy passion for life – both in and outside of work. Matt embraces this completely, with a passion for innovation in the digital landscape, already having a major positive impact on our clients and the wider Flow team. I’m humbled to see the agency grow into a small powerhouse of exceptional humans.”
Papasavva added: “I’m really excited about the opportunity to work with Jimmy and the team at This is Flow. The agency is currently going through an extremely promising growth period which has been a direct result of consistently delivering award winning work and innovation for clients. Having the opportunity to lead a passionate team of digital experts is something that I’m embracing as we enter what I’m sure will be another fantastic year for Flow!”
Please login with linkedin to commentThis is Flow
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]