Following the growth in its digital offering, award-winning Sydney independent agency, This is Flow, has announced the appointment of Matt Papasavva (right in main photo) as digital lead for the agency.
Papasavva’s appointment comes off the back of a strong year for the agency where all online services have now been brought inhouse, driving a complete media offering that’s all connected by the Flow way of working.
Prior to joining TIF, Papasavva was digital media manager at Ticketek where he was responsible for leading the digital marketing efforts for the majority of sporting clubs and codes across Australia.
Before that he was with Mindshare for 3.5 years as digital business manager and associate director, FAST Programmatic. He has also worked at MediaCom in digital implementation, planning and investment.
Papasavva’s core focus at TIF will be to harness and develop talent, drive innovation and build on the agency’s comprehensive digital solution. Two other digital executives have also joined the digital team with more to come on board in the approaching months.
Jimmy Hyett (left in photo), MD and founder This is Flow said: “The calibre of talent we have working within the Flow business is a testament to the culture that thrives within the agency. It’s a culture that’s authentic and completely contagious, built around a crazy passion for life – both in and outside of work. Matt embraces this completely, with a passion for innovation in the digital landscape, already having a major positive impact on our clients and the wider Flow team. I’m humbled to see the agency grow into a small powerhouse of exceptional humans.”
Papasavva added: “I’m really excited about the opportunity to work with Jimmy and the team at This is Flow. The agency is currently going through an extremely promising growth period which has been a direct result of consistently delivering award winning work and innovation for clients. Having the opportunity to lead a passionate team of digital experts is something that I’m embracing as we enter what I’m sure will be another fantastic year for Flow!”
