Indie Agency The Shannon Company Unveils Campaign To Promote Industry Super
Australians with industry super funds will drive the country’s economic recovery from Covid-19 by investing almost $20 billion in a three year development pipeline, creating more than 200,000 jobs and boosting member returns.
The projects including new commercial construction, redevelopments, public infrastructure upgrades and making assets more energy efficient, feature in a public awareness campaign produced by The Shannon Company and fronted by Industry Super Australia (ISA) Chair, Greg Combet.
The Shannon Company, Managing Director, Ian Forsyth, said production of the national campaign to run across broadcast TV, digital and catch-up TV, online and social media, was particularly challenging given Covid19 related restrictions.
“The shoot was done in Sydney with numbers kept to the minimum, so we also had a team in Melbourne following progress and providing real time feedback through live streaming,” he said.
“During the Covid period we’ve undertaken a range of content shoots and really honed our skills in working remotely. We’ve all learnt some valuable lessons about doing things in a streamlined manner and they’ll hold us and our clients in even better stead when we get through these Covid times.
“The campaign we’ve created in collaboration with ISA should give all of us confidence that industry funds are helping get member balances and the economy growing again, just like they were in the recovery from the Global Financial Crisis more than a decade ago.”
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