Indie Agency Pollinate Flowers Into Melbourne To Meet Client Demand

Indie Agency Pollinate Flowers Into Melbourne To Meet Client Demand
SHARE
THIS



Sydney-based research and brand strategy consultancy Pollinate, which uses systems thinking to solve client problems, has opened its doors in Melbourne in response to client demand, appointing Allan Dib as Managing Director.

The opening of the Melbourne office was spurred by growing demand from Melbourne-based clients serviced out of Sydney.

An award-winning strategist with 25 years’ experience in Australia and globally, Dib was the researcher and communications strategist behind Procter & Gamble’s #likeagirl campaign.

His experience spans leading market research agencies (GfK, Ipsos, Sutherland Smith) and marketing services agencies (MediaCom, MSLGROUP, PPR).

He returned to his hometown of Melbourne 18 months ago after more than 15 years in London and New York.

As managing director of Pollinate Melbourne, Dib is charged with providing strategic counsel to Pollinate Melbourne clients and developing new business opportunities in the market.

Pollinate CEO Howard Parry-Husbands said: “Our Melbourne clients have been asking to have a Pollinate team on the ground for some time.

“When we found Allan, we knew the time was right.

“Allan combines extensive research pedigree with genuine strategic planning to bring an evidence-based commercial lens to business problems across a wealth of categories.

“For current and prospective clients, the Melbourne team will be an extension of the Sydney team – our way of working is collaborative and pooling resources across all offices to ensure all clients benefit from the full force of the Pollinate strategic thinking and institutional knowledge”.

Lion consumer insights & planning leader Rogerio Pereira welcomed Pollinate’s move south and said: “Lion has been working with the Pollinate team in Sydney for a few years now and we consider them a valuable partner.

“Thanks to Pollinate’s collaborative approach and wide-ranging expertise, we get more than just research – we also benefit from deep strategic insights into our business.

“Having a Pollinate office in Melbourne will strengthen these insights and we look forward to working with Allan”.

Allan Dib added: “I was drawn to Pollinate’s broad-ranging expertise across research, brand strategy, ideation, innovation and customer experience – a killer combination of services, which allows us to provide invaluable support as a trusted partner to our clients.

“I look forward to building a strong competitive offer in the Melbourne market as we grow and hire more Pollinators over the coming months”.

Please login with linkedin to comment

Expansion media agency pollinate

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]