Channel T has boosted its creative credentials with the hire of senior award-winning creative director, David Joubert, previously creative partner at DDB Sydney.
Joubert brings to Channel T proven creative expertise that spans multiple categories such as FMCG, automotive, retail and QSR achieved during his time working in Australia, Asia and South Africa. Most recently at DDB, David’s significant contribution to elevating McDonald’s brand and retail efforts has been recognised with numerous creative and effectiveness awards including Gold at the Effies.
The appointment follows some recent high profile creative moves from multinationals to independent agencies, as clients increasingly recognise the benefits of working with an agency that is unencumbered by traditional structures and global challenges, opening up a more collaborative approach to creativity.
Peter Cerny, executive creative director, Channel T, commented: “There are few creatives in the industry that rival David’s body of work, recognition and experience. But equally as important for us at Channel T, David has a genuine and sincere nature – he’s our kind of person. We’re thrilled to have him join the team.”
Joubert added: “Life has a funny way of opening doors for you, especially when you least expect it. From the first day I started talking to Pete, Lisa and the team, I knew I wasn’t joining just another ad agency. Everything about this feels right and I can’t wait to get stuck in.”
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