Independent PR Firm Sefiani Acquired By Clarity Global To Serve As “APAC Launchpad”

Independent PR Firm Sefiani Acquired By Clarity Global To Serve As “APAC Launchpad”

PR firm Sefiani has acquired by global comms agency Clarity, marking the latter’s first move into the Asia Pacific region (lead image: Robyn Sefiani, the company’s namesake founder).

The Sydney-based PR group, Sefiani, will continue to operate under the Sefiani brand for the foreseeable future, as part of the Clarity Global Group. Clarity has offices in London, San Francisco, Los Angeles, New York, and Amsterdam.

Sami McCabe, Clarity’s chief exec, said the acquisition was the “perfect launchpad for further expansion across the APAC region.

Clarity approached Sefiani in the middle of last year, looking to establish itself in APAC and reportedly, the two companies hit it off immediately.

“We are also excited to bring on board Sefiani’s market-leading capability in reputation, crisis and issues management and sustainability campaigns – skills the Sefiani team will help build across Clarity’s global team,” added McCabe.

Sefiani was founded 23 years ago by Robyn Sefiani and now employs 21 staff across Australia, New Zealand, and in Asia. Its clients include the likes of Airbus, EY (Ernst & Young), Allen & Overy, CrowdStrike, Expedia (Stayz), Henkel, and L’Oréal.

Founder Sefiani will join Clarity’s global presidents’ board as president of ANZ and reputation counsel. Mandy Galmes retains her position as Sefiani’s managing director ANZ, Nick Owens continues as director of corporate comms and reputation management, and Tina Peng remains director of finance and operations.

Sefiani said: “We were attracted to Clarity’s highly energised and aspirational leadership team, their ambitions for growth in Asia-Pacific and globally, and the agency’s leading-edge digital and data analytics capability which we can access for our clients.”

A spokesperson for Sefiani declined to reveal the details of the transaction.

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