Independent Media Agencies Of Australia Welcomes Four New Partners

Independent Media Agencies of Australia (IMAA), the national, not for profit industry association for the independent media agency industry, has welcomed four new media partners: Spotify, Kargo, EMX and Quantcast.

Kargo is the leader in creating mobile advertising experiences that elevate brands and motivate consumers.

Kargo General Manager APAC, Robert Leach, said that independent, locally grounded media agencies were essential to the industry.

“The IMAA provides an arena for agencies to collaborate and celebrate the benefits of being independent, Australian-owned media agencies. While we are a branch of a nearly 20-year old company in the US, Kargo Australia launched just four years ago, with a focus on working with many of these independent agencies, sharing in their mobile advertising challenges and working to help solve them on what is now the largest media platform, both locally and globally,” he said.

“Independent agencies represent approximately 30% of media spend in Australia and are vital to a healthy media landscape. They tend to have a strong client focus, and to be extremely nimble in the face of an ever-changing market landscape. This ‘start-up’ mentality adopted by the independent agencies, is a natural fit with Kargo’s innovation and adaptability; we’re very excited to partner with the IMAA into 2021.”

EMX is a global digital advertising marketplace serving publishers, advertisers, and agencies with programmatic ad technology and advertising solutions.

EMX APAC Managing Director, Deryck Wills (main photo), said: ”The IMAA is a breath of fresh air and couldn’t come at a better time. As a media technology business that specialises in working with independent agencies, we are excited to be considered a partner of the IMAA and looking forward to supporting the Australian independent agencies.”

Quantcast is an audience intelligence and measurement company, headquartered in San Francisco. Combining machine learning, a privacy-by-design approach, and live data drawn from more than 100 million online destinations, Quantcast provides software, information and advertising services for marketers, publishers and advertising agencies worldwide.

Quantcast Commercial Director ANZ, Craig Bonser, said: We are extremely excited to partner with the IMAA and increase our ongoing support for independent agencies. We are in the fortunate position that we already have the pleasure of working with the vast majority of the IMAA members, often as an extension of their agency teams to help assist in delivering their respective digital planning, insights and activation strategies for clients.

“We are looking forward to working closer with the IMAA and its client base as we roll out further insights, education and thought leadership into the ever changing online world, with measurement, privacy/consent and life after the cookie – watch this space.”

Spotify is the world leader in audio streaming, bringing music and podcasts to over 299 million users in 92 markets.

IMAA General Manager, Sam Buchanan, said: “Our media partners provide valuable advice, insights, webinars and resources to our growing IMAA membership and we are delighted to welcome our newest media partners. It demonstrates both the strength and importance of the independent media agency sector and media partners recognise the vital role we play in the broader industry. We are looking forward to a big year in 2021.”

The IMAA’s purpose is to:

Promote the benefits of working with independent media agencies, including the benefit of working directly with the owners of these agencies and their staff;
Build further respect for independent media agencies by promoting the experience, care and flexibility that they provide;
Educate advertisers about the value independent media agencies can bring to their business;
Promote collaboration between independent media agencies as a forum to share knowledge;
Create a verified platform for reputable and established independent media agencies;
Build the Australian economy through supporting 100% Australian owned independent media agencies, meaning that money stays in Australia.

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Independent Media Agencies of Australia