Independent Media Agencies Of Australia Welcomes Four New Partners

Independent Media Agencies Of Australia Welcomes Four New Partners
SHARE
THIS



Independent Media Agencies of Australia (IMAA), the national, not for profit industry association for the independent media agency industry, has welcomed four new media partners: Spotify, Kargo, EMX and Quantcast.

Kargo is the leader in creating mobile advertising experiences that elevate brands and motivate consumers.

Kargo General Manager APAC, Robert Leach, said that independent, locally grounded media agencies were essential to the industry.

“The IMAA provides an arena for agencies to collaborate and celebrate the benefits of being independent, Australian-owned media agencies. While we are a branch of a nearly 20-year old company in the US, Kargo Australia launched just four years ago, with a focus on working with many of these independent agencies, sharing in their mobile advertising challenges and working to help solve them on what is now the largest media platform, both locally and globally,” he said.

“Independent agencies represent approximately 30% of media spend in Australia and are vital to a healthy media landscape. They tend to have a strong client focus, and to be extremely nimble in the face of an ever-changing market landscape. This ‘start-up’ mentality adopted by the independent agencies, is a natural fit with Kargo’s innovation and adaptability; we’re very excited to partner with the IMAA into 2021.”

EMX is a global digital advertising marketplace serving publishers, advertisers, and agencies with programmatic ad technology and advertising solutions.

EMX APAC Managing Director, Deryck Wills (main photo), said: ”The IMAA is a breath of fresh air and couldn’t come at a better time. As a media technology business that specialises in working with independent agencies, we are excited to be considered a partner of the IMAA and looking forward to supporting the Australian independent agencies.”

Quantcast is an audience intelligence and measurement company, headquartered in San Francisco. Combining machine learning, a privacy-by-design approach, and live data drawn from more than 100 million online destinations, Quantcast provides software, information and advertising services for marketers, publishers and advertising agencies worldwide.

Quantcast Commercial Director ANZ, Craig Bonser, said: We are extremely excited to partner with the IMAA and increase our ongoing support for independent agencies. We are in the fortunate position that we already have the pleasure of working with the vast majority of the IMAA members, often as an extension of their agency teams to help assist in delivering their respective digital planning, insights and activation strategies for clients.

“We are looking forward to working closer with the IMAA and its client base as we roll out further insights, education and thought leadership into the ever changing online world,  with measurement, privacy/consent and life after the cookie – watch this space.”

Spotify is the world leader in audio streaming, bringing music and podcasts to over 299 million users in 92 markets.

IMAA General Manager, Sam Buchanan, said: “Our media partners provide valuable advice, insights, webinars and resources to our growing IMAA membership and we are delighted to welcome our newest media partners. It demonstrates both the strength and importance of the independent media agency sector and media partners recognise the vital role we play in the broader industry. We are looking forward to a big year in 2021.”

The IMAA’s purpose is to:

  • Promote the benefits of working with independent media agencies, including the benefit of working directly with the owners of these agencies and their staff;
  • Build further respect for independent media agencies by promoting the experience, care and flexibility that they provide;
  • Educate advertisers about the value independent media agencies can bring to their business;
  • Promote collaboration between independent media agencies as a forum to share knowledge;
  • Create a verified platform for reputable and established independent media agencies;
  • Build the Australian economy through supporting 100% Australian owned independent media agencies, meaning that money stays in Australia.

 

Please login with linkedin to comment

Independent Media Agencies of Australia

Latest News

Mountain View, California, USA - March 29, 2018: Google sign on the building at Google's headquarters in Silicon Valley . Google is an American technology company in Internet-related services and products.
  • Technology

“Deeply Flawed”: Google Responds To DOJ Lawsuit

The United States Justice Department has filed a landmark antitrust case against Google, which accuses the tech giant of anticompetitive conduct. The allegations focus on Google’s search business (including search advertising), with claims Google has “monopolised” the space. “Google pays billions of dollars each year to distributors—including popular-device manufacturers such as Apple, LG, Motorola, and Samsung; […]

by B&T Magazine

B&T Magazine
Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

How 2020’s Black Friday Will Be Like No Other
  • Opinion

How 2020’s Black Friday Will Be Like No Other

In this opinion piece, Shopify Plus APAC Director Shaun Broughton (pictured below) outlines the key consumer changes driven by the pandemic that marketers need to be aware of in their preparation for the upcoming online shopping season… Black Friday Cyber Monday (BFCM) usually marks a clearly planned, budgeted and resourced day in marketers’ calendars. While […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Promotes ECD Duo To Creative Directors To Lead Tourism Australia Business
  • Advertising

M&C Saatchi Promotes ECD Duo To Creative Directors To Lead Tourism Australia Business

M&C Saatchi Sydney has promoted David Govier and Rosita Rawnsley-Mason as joint Creative Directors. Together, the pair will lead the coveted and award-winning Tourism Australia business. The dual promotions signal the agency’s ongoing commitment to hiring and nurturing world-class talent to support it’s bench of iconic clients. “Dave and Rosita are absolute quality. They are […]

High-Profile US Journo Busted Masturbating On Zoom Call With Colleagues
  • Media

High-Profile US Journo Busted Masturbating On Zoom Call With Colleagues

A senior media commentator in the United States has been stood down, after masturbating on a Zoom call with colleagues. Jeffrey Toobin, who works as a legal commentator for both the New Yorker and CNN, made the transgression during a virtual election simulation with New Yorker staff. Toobin has since apologised for the incident, claiming he did not […]

Indie Agency Channel T launches Brand Campaign For Liquor Retailer Cellarbrations
  • Campaigns

Indie Agency Channel T launches Brand Campaign For Liquor Retailer Cellarbrations

Cellarbrations, part of Australian Liquor Marketers (ALM), has unveiled a new brand campaign via independent creative agency Channel T. The campaign features Paul the Cellarbrations owner and a couple Tom and Cass, who’ve recently moved into the area. Each episode in the series brings to life the evolving relationship Paul has with his customers, as […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Tuesday TV Wrap: SAS Knifes The Block, As Seven & Nine In Rare Dead Heat
  • Media

Tuesday TV Wrap: SAS Knifes The Block, As Seven & Nine In Rare Dead Heat

Seven must be loving the press SAS Australia is getting at the moment, but not that it’s necessarily translated to viewers for the oddball reality show. Last night’s second SAS outing posted 795,000 eyeballs according to OzTAM metro numbers, making it slightly down on Monday’s debut that had 834,000. In better news for Seven, SAS […]

by B&T Magazine

B&T Magazine
Are Australian Brands Missing A Subscription Opportunity?
  • Media

Are Australian Brands Missing A Subscription Opportunity?

US retailer Walmart surprised many when it launched Walmart Plus last month, a premium subscription service that gives members access to unlimited delivery and special deals. The move puts Walmart directly against Amazon, which has enjoyed enormous success through its Amazon Prime initiative in recent years. And while the US retail subscription market might be […]

by B&T Magazine

B&T Magazine
Mindshare Boss Nick Emery “Filmed Himself With His Bottom Out” Prior To Sacking
  • Media

Mindshare Boss Nick Emery “Filmed Himself With His Bottom Out” Prior To Sacking

Nick Emery’s misdemeanour that led to his abrupt sacking can finally be revealed. The London-based Mindshare global CEO was given his marching orders last Thursday after an incident that WPP described as “inappropriate and offensive” and “a clear breach of the company’s code of conduct”.   And it appears the UK’s venerable The Sun newspaper has […]

HT&E Appoints Angela Ewers As New Chief People Officer
  • Media

HT&E Appoints Angela Ewers As New Chief People Officer

HT&E today announces Angela  Ewers has been appointed to the newly created position of Chief People Officer. Ewers will commence her new role in November, based in Sydney, where she will lead both HT&E and ARN’s People & Culture function to support growth and ensure ARN is not just Australia’s number one radio and digital audio business, but also […]

Is Christmas Cancelled? Research Reveals Aussies Plan To Spend Less This Festive Season
  • Marketing

Is Christmas Cancelled? Research Reveals Aussies Plan To Spend Less This Festive Season

New research has revealed a major cut-back in Christmas spending, with Australians planning to spend less on gifts, food, and social events this season. The research out of market research firm Toluna also reveals 23 per cent of Australians are worried about being able to afford the Christmas season altogether. Australians are feeling the pinch, […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

Cate Blanchett & Aussie Celebs Back DrinkWise’s You Got This Campaign For Year 12s Via  89 Degrees East
  • Campaigns

Cate Blanchett & Aussie Celebs Back DrinkWise’s You Got This Campaign For Year 12s Via 89 Degrees East

DrinkWise and Communications Agency 89 Degrees East has launched a new campaign called You Got This – an initiative designed to support Year 12s as they head into their final exams. The campaign involves well-known Australians offering short video messages of support for Year 12 students, including superstar Cate Blanchett, Australian Test Cricket Captain Tim […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Study: 51% Of Aussie Professionals Don’t Feel Safe Returning To The Office
  • Uncategorised

Study: 51% Of Aussie Professionals Don’t Feel Safe Returning To The Office

Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays.  Of these, Western Australians are the most confident, with 73 per cent of those who […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]