Ballina-based creative agency Barefruit Marketing are proudly celebrating their latest client rebrand, for Tweed Holiday Parks.
The rebranding of Tweed Holiday Parks has been a significant project, almost 18 months in the making.
It began with diving into brand immersion, customer research and the development of a strategic marketing plan.
This was followed by brand workshops with key stakeholders, the outcome of which identified the brand’s underlying ‘promise’ of SPACE and a platform from which to relaunch the brand nationally.
A minor name change also occurred, from Tweed Coast Holiday Parks.
The new and contemporary logo reflects the simplicity of each of the waterside parks and their locations nestled between the Pacific Ocean and the lush hinterland of Northern NSW.
The new brand identity conveys the Tweed Holiday Parks brand promise of ‘space’ – physically and mentally, to relax, to be free, to connect (or disconnect), and be with yourself and/or and loved ones, space to just… be (in paradise!).
The previous branding had been in place for a number of decades.
Barefruit Marketing was founded in 2012 and are proud to be working with significant local and regional brands, as well as attracting attention from national and international brands.
Barefruit’s co-founder and director, Claire Harding said: “We were appointed as Tweed Holiday Parks off-site marketing agency in 2016 and work across everything from marketing strategy and planning through to implementation of all activities, from advertising and PR to social media and digital marketing.
“We’re proud and excited to work on rebranding such a long-standing business and iconic holiday destination.”
Harding continued: “The new lock up is part of a wider re-brand identity rolled out across all platforms.
“The sub-brands of the parks have their own unique colour palette that carries through to park-specific communications.”
She added: “The project was a team effort from the beginning, with input from key stakeholders’ client-side as well as our wider agency team.
“Being such a long-standing brand, it was important that we convey that the Parks will always be managed independently, and we are not ‘selling out’ to one of the big groups.
“We will always retain our distinct personality which focusses on holidays with loved ones that create lifelong memories, without distractions (of technology or jumping pillows) and space to enjoy… the parks and each other.”
Along with rolling out the new branding comes a brand-new website, where customers can book their stay, find out about all of the Parks, what is happening on the Tweed and keep up to date on special offers and promotions.
Harding commented: “It is one of the biggest and most detailed websites we’ve built.
“We are passionate about laying solid foundations for brands to grow from.
“There’s a lot of groundwork involved to create a unique brand with longevity and the team at Tweed Holiday Parks embraced the process.
“We’re honored to have been part of this next phase of the Park’s journey.”
Tweed Holiday Parks unit coordinator, Andrew Illingworth commented: “This was a major project for the Parks’ and the Tweed Shire Council.
“We enjoy working with the Barefruit team and are pleased to finally reveal our fresh, exciting new brand identity and let our community and visitors know what we have to offer.
“We are very proud of the end result.”