Independent Agency Barefruit Marketing Rebrands Iconic Tweed Holiday Parks

Independent Agency Barefruit Marketing Rebrands Iconic Tweed Holiday Parks

Ballina-based creative agency Barefruit Marketing are proudly celebrating their latest client rebrand, for Tweed Holiday Parks.

The rebranding of Tweed Holiday Parks has been a significant project, almost 18 months in the making.

It began with diving into brand immersion, customer research and the development of a strategic marketing plan.

This was followed by brand workshops with key stakeholders, the outcome of which identified the brand’s underlying ‘promise’ of SPACE and a platform from which to relaunch the brand nationally.

A minor name change also occurred, from Tweed Coast Holiday Parks.

The new and contemporary logo reflects the simplicity of each of the waterside parks and their locations nestled between the Pacific Ocean and the lush hinterland of Northern NSW.

The new brand identity conveys the Tweed Holiday Parks brand promise of ‘space’ – physically and mentally, to relax, to be free, to connect (or disconnect), and be with yourself and/or and loved ones, space to just… be (in paradise!).

The previous branding had been in place for a number of decades.

Barefruit Marketing was founded in 2012 and are proud to be working with significant local and regional brands, as well as attracting attention from national and international brands.

Barefruit’s co-founder and director, Claire Harding said: “We were appointed as Tweed Holiday Parks off-site marketing agency in 2016 and work across everything from marketing strategy and planning through to implementation of all activities, from advertising and PR to social media and digital marketing.

“We’re proud and excited to work on rebranding such a long-standing business and iconic holiday destination.”

Harding continued: “The new lock up is part of a wider re-brand identity rolled out across all platforms.

“The sub-brands of the parks have their own unique colour palette that carries through to park-specific communications.”

She added: “The project was a team effort from the beginning, with input from key stakeholders’ client-side as well as our wider agency team.

“Being such a long-standing brand, it was important that we convey that the Parks will always be managed independently, and we are not ‘selling out’ to one of the big groups.

“We will always retain our distinct personality which focusses on holidays with loved ones that create lifelong memories, without distractions (of technology or jumping pillows) and space to enjoy… the parks and each other.”

Along with rolling out the new branding comes a brand-new website, where customers can book their stay, find out about all of the Parks, what is happening on the Tweed and keep up to date on special offers and promotions.

 

THP_Merch_Group

Harding commented: “It is one of the biggest and most detailed websites we’ve built.

“We are passionate about laying solid foundations for brands to grow from.

“There’s a lot of groundwork involved to create a unique brand with longevity and the team at Tweed Holiday Parks embraced the process.

“We’re honored to have been part of this next phase of the Park’s journey.”

Tweed Holiday Parks unit coordinator, Andrew Illingworth commented: “This was a major project for the Parks’ and the Tweed Shire Council.

“We enjoy working with the Barefruit team and are pleased to finally reveal our fresh, exciting new brand identity and let our community and visitors know what we have to offer.

“We are very proud of the end result.”

You can view their new website – tweedholidayparks.com.au here.




Latest News

SurfStitch Unveils New Brand Position & Summer Campaign
  • Campaigns

SurfStitch Unveils New Brand Position & Summer Campaign

Aussie coastal lifestyle brand SurfStitch has announced a bold repositioning with a new brand identity and campaign, “Ready for Everywhere”. Reflecting the brand’s commitment to inspiring people to embrace their lifestyle, whatever it may be, the strategic shift reflects a commitment to facilitating style that adapts to the life its customers lead across a broad […]

Man of Many Welcomes Naman Singh & Alex Martinez
  • Media

Man of Many Welcomes Naman Singh & Alex Martinez

Man of Many has Announced Key Hires Amidst a Year of Extraordinary Achievement Lead image: Naman Singh & Alex Martinez Man of Many, recently crowned B&T media platform of the year, Australia’s premier men’s lifestyle digital publication. Announces the addition of two crucial members to its team – Naman Singh as SEO Content Specialist and […]

realestate.com.au Extends Major Partnership With Sydney Swans
  • Marketing

realestate.com.au Extends Major Partnership With Sydney Swans

Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]

Avenue C Nabs Paula Lopes From KINESSO
  • Marketing

Avenue C Nabs Paula Lopes From KINESSO

Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
  • Advertising

oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference

oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework
  • Media

Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework

Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]

Tyreright Appoints 27 Degrees Media
  • Marketing

Tyreright Appoints 27 Degrees Media

New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs
  • Marketing

farsiight Unveils New Market Positioning Putting Growth for Good Over Growth At All Costs

Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle
  • Advertising

By Land Or By Sea: GoTransit Offers Options Galore For Transit Advertisers In Newcastle

Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]

‘People First Bank’ Heritage & People’s Choice Bank Unified
  • Marketing

‘People First Bank’ Heritage & People’s Choice Bank Unified

Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments
  • Marketing

L’Oréal Aus & NZ Partner With Great Barrier Reef Foundation, Announcing Large Investments

L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]