Independent media agency, Indago Digital has offered key tips and tricks for driving digital ROI post-pandemic, as part of a new professional development initiative with the Macquarie Graduate School of Management Alumni Association (MGSMAA).
Partnering for a breakfast event, held in early April in Sydney, the agency aimed to give alumnus practical advice on improving their digital marketing, sharing five key strategies and implementation plans for improving ROI long-term.
The event featured an expert panel and a lively Q&A, moderated by Karen Ganschow, head of data sciences at Aware Super, and a lecturer in marketing and customer experience at the Macquarie University Business School and University of Sydney Business School.
The panel included Indago Digital’s chief technical officer, Peter Dimakidis, head of performance and analytics, Preet Singh, and head of performance, Luke Ashmore-Delaney, along with Rebecca Murray, interim CEO, MGSM Alumni Association, who also acted as MC.
Key topics included data unification to realise company-wide gains and create meaningful, sustainable change; improving website conversion rates via responsive, outcome-driven web design, interactive experiences, site architecture and progressive web apps.
The panel also offered insights on conversion-focused SEO, the rise of digital ad spend, and how to use it to ensure website conversion, and modern-day web development.
“This event was a fantastic opportunity for our alumni to get some key insights into the future of digital,” said MGSM’s Rebecca Murray.
“We were impressed by the practical nature of the session and the way it was tailored for everyone from digital novices, right through to digital natives. We’re thrilled to have partnered with Indago Digital to offer this critical professional development in digital marketing.”
Indago Digital’s Gary Nissim commented, “Digital marketing is a moveable feast, particularly post-pandemic, as many businesses look to integrate the rise of ecommerce and online into their long-term strategy plans.
“We were honoured to be able to share our insights, along with tips and tricks for maximising digital over the next 12 months. From website design to digital ad spend and SEO, our session aimed to offer practical, real-world advice that attendees could take into their own businesses to drive tangible results.”
