Of all the client briefs an agency possibly doesn’t want to field, incontinence pads would be right up there.

So it’s hats off to London agency Abbott Mead Vickers BBDO for its latest campaign for men’s incontinence brand, Tena Men.

Protagonist Stirling Gravitas stars in the ad as he fights the high seas, takes to the Amazon jungle and partakes in some motorbike stunts, too. Gravitas then finds the answer to his bladder leakage atop a mountain and his own Zen-like alter ego.

The big-budget spot’s great fun and takes the stigma out of an uncomfortable issue. Check out the work below: