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Reading: Incontinence Gets ‘Boys Own Adventure’ Makeover In Witty New Campaign
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B&T > Advertising > Incontinence Gets ‘Boys Own Adventure’ Makeover In Witty New Campaign
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Incontinence Gets ‘Boys Own Adventure’ Makeover In Witty New Campaign

Staff Writers
Published on: 7th August 2018 at 8:44 AM
Staff Writers
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Of all the client briefs an agency possibly doesn’t want to field, incontinence pads would be right up there.

So it’s hats off to London agency Abbott Mead Vickers BBDO for its latest campaign for men’s incontinence brand, Tena Men.

Protagonist Stirling Gravitas stars in the ad as he fights the high seas, takes to the Amazon jungle and partakes in some motorbike stunts, too. Gravitas then finds the answer to his bladder leakage atop a mountain and his own Zen-like alter ego.

The big-budget spot’s great fun and takes the stigma out of an uncomfortable issue. Check out the work below:

https://www.youtube.com/watch?v=GjjZT1tt4GM

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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