INC Sports Nutrition has partnered with Chemist Warehouse to launch a new television commercial via Strat Agency featuring AFL champions Charlie Curnow, Isaac Quaynor, and AFLW’s Erin Phillips.
Lead image: Charlie Curnow, AFL player
Shot in Melbourne just blocks from the MCG, the commercial highlights the athletes’ dedication to fitness and the role INC Sports Nutrition plays in their training regimes.
Directed by Oliver Waghorn, the commercial captures the essence of strength, performance, and determination. The collaboration between the athletes, director, and production team has resulted in a commercial that looks to both inspire and engage.
“We are thrilled to have Charlie Curnow, Isaac Quaynor, and Erin Phillips as ambassadors for INC Sports Nutrition,” said Daniel Kinder, national category & brand manager INC. “Their commitment to excellence and passion for fitness perfectly aligns with our brand values and DNA, making them the ideal partners to represent INC Sports Nutrition.”
The commercial was produced by the global full-service agency Strat. “This collaboration between Strat, INC Sports Nutrition, Chemist Warehouse, and the AFL & AFLW best players is sure to resonate with customers,” said Adam Hilton CEO of Strat.
The commercial will air nationally on television and online, supported by a comprehensive marketing campaign.
Consumers can shop the INC Sports Nutrition range online and in stores across Australia at Chemist Warehouse.
Credits:
Creative agency: Strat
Production company: Strat
Post production: Strat
Media Agency: Strat
Director: Oliver Waghorn
DOP: Adam Howden
Producer: Nik Round
Photographer: Jon Webb
Executive creative director: Emily Brocklesby
Senior account director: Brioni Pickhaver
Agency producer: Audrey Pfeiffer
Audio: Bang Bang Studios
