Partnership automation company Impact has created two senior APAC roles amid the continued expansion of its APAC-wide team, with Sam Morton promoted to the new role of partnership director and Peter Bray promoted to sales director, APAC.
Morton (pictured, right) moves up from his role as account director, with his new position focusing on establishing, activating, and growing partnerships across the Australian, New Zealand and South-East Asian Markets.
He was Impact’s fifth hire in APAC, having worked across the affiliate and partnerships industry for over 13 years in Australia, and previously in the UK. Morton currently has two partnership experts in his team and is actively hiring to expand and build out this department.
“My new role allows me to focus on an area that I’m incredibly passionate about, driving productive partnerships across the ecosystem,” Morton said in a statement.
“We work with a vibrant community of agencies, integration partners, and media partners, so being able to connect the dots and unlock growth opportunities for our customers and partners is exciting.”
Bray (pictured, left) takes on the role of sales director, APAC where he will be responsible for expanding the Impact Partnership Cloud customer footprint across Australia, New Zealand, and South East Asia.
He is being promoted after joining Impact in 2018 as account director and brings over 10 years in marketing and advertising technology experience, including stints at Celtra, Forrester and InMobi.
“We have been building an entire new growth channel with partnership automation and providing an alternative to the over-reliance on the duopoly and ‘traditional’ digital channels,” Bray said.
“I look forward to championing the growth of the channel, our world class team and working with customers and partners in this new role.”
Both Bray and Morton are based in Sydney under Impact APAC managing director Adam Furness.
“Brands are now beginning to understand the value performance-based partnerships create, financially, experientially and brand wise, so we are scaling and growing our team to meet market demand for our Partnership Cloud,” Furness said in a statement.
Some of Impact’s clients across APAC include Best & Less, Booktopia, Canva, Decathlon, Dollar Shave Club, Easyship, Kayo Sports, Binge, Lenovo, Razer and Westpac.
