Impact.com has appointed Emma-Jayne (EJ) Owens as senior director, community and enablement for the Asia-Pacific and Japan (APJ) region.
In this newly created senior management position, EJ will lead all external and internal stakeholder training, advocacy and community enablement activities across APJ. Her remit will be to educate and inspire the marketing industry via a range of initiatives including external thought leadership roundtables, partner and customer networking events, internal sales coaching, as well as accelerating the adoption of impact.com’s industry certification program, Partnerships Experience Academy (PXA), which already has over 30,000 learners globally.
“We’re bringing in a leader of EJ’s pedigree because we‘re committed to driving the advancement of the partnership economy across APJ,” said Adam Furness, APAC Managing Director at impact.com. “Her expertise in building high-impact industry relationships and education programs will be instrumental as we continue to empower our community of brands, agencies and publishers to unlock growth through affiliate, influencer and customer referral marketing — especially critical as the industry navigates rising customer acquisition costs and tighter marketing budgets.”
EJ brings significant leadership experience, with an extensive background in strategic planning, operational leadership, and revenue growth in the digital and media technology sectors. Most recently, she was Managing Director APAC at Blis where she expanded revenue in key APAC markets and launched successful omnichannel and programmatic revenue streams. EJ was previously Chief Commercial Officer at Australian Radio Network, and held senior leadership positions at Big Mobile and ninemsn (MI9).
“What excites me most about this role is the opportunity to combine my industry leadership and coaching experience with my passion for people and connection, which is what the Partnership Economy is all about, ” said EJ Owens. “I’m looking forward to building programs, events and initiatives that deepen industry knowledge and help inspire and upskill the next generation of partnership marketing leaders.”
