Immersive NBA Streaming App Launches In Australia Via Unbnd

Immersive NBA Streaming App Launches In Australia Via Unbnd
SHARE
THIS



Australian immersive technology company Unbnd has announced the launch of its new NBA extended reality mobile application, Missing in Action (MIA).

NBA fans can enjoy the season from their smartphone, streaming live NBA games, NBA TV, and a range of other NBA content on the first-of-its-kind immersive mobile platform. MIA is available for download on Android and iOS across Australia and Singapore.

MIA will put this year’s NBA season into the hands of fans in an entirely new immersive way. Through mixed reality, MIA creates new opportunities for brands to engage with users as they move from passive viewing to actively interacting with content.

Live NBA content set in an innovative, interactive environment allows users to take control of what content they wish to see including comprehensive player stats and modular controls, empowering fans to see more of the game within a single window.

“I couldn’t be more excited to showcase the possibilities for brands when they use immersive technology to capture and engage with audiences,” said Unbnd CEO and founder Antony Arena.

“What we have achieved with the NBA – from streaming games with access to stats, as well as a roadmap to add other functions including merchandise, fantasy, and social – means users can take control of their content consumption, and get more into the game than ever before.”

Pricing and Availability

MIA is available today across iOS7+, and Android S7+ models – exclusively across Australia & Singapore.

Currently available features include:

  • NBA TV – Broadcasting round the clock coverage of the NBA 24/7, including live games, panel discussions, lifestyle shows and replays
  • Live NBA – Access to six LIVE NBA games per week
  • In-Game Theatre Mode – Users can double-tap any stream to explore the augmented reality features beyond the game to access stats, analytics and league tables
  • Modular control – Users can personalise and control their screen to access the information they want during a game
  • Team, player and league tables & statistics – Take second screen viewing to the next level as you get access to all the team data and statistics you need in one viewing experience

Subscription price is $6.95 per month, with a 14-day trial available to new users.

 

Please login with linkedin to comment

App NBA Streaming

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]