Imagination Australia has strengthened its creative team with the addition of Michael Reid as Creative Director for its Melbourne office.
In his 15 years as a multidisciplinary creative director, writer and producer he has worked for brands including Salesforce, Google, Youtube, Sea Life, Cartoon Network, Madame Tussauds, Lexus and Mercedes-Benz.
Imagination Australia ECD Chris James said: “We’re pretty excited about Mike joining the Melbourne team. Mike is not only an outstanding and experienced creative, but also a very commercially minded one. He’s the perfect person to drive the creative offering of our Melbourne office.”
In his new role, Reid will work closely with ECD Chris James and Melbourne GM Saarika Chotai to drive and champion Imagination’s creative vision in Australia and across the APAC region through the creation of exceptional brand and customer experiences.
Reid commented: “I’m beyond excited to join the team where I hope to take my obsession with creating memorable customer journeys to the next level by leveraging Imagination’s world-class technological platforms, production expertise and international reach.”