“I’m In A Sweet Spot!” Jessica Rowe On Her Venture Into Podcasting

“I’m In A Sweet Spot!” Jessica Rowe On Her Venture Into Podcasting
SHARE
THIS



Jessica Rowe has long been a fixture on Aussie screens and has enjoyed traditional network television success, but now Rowe has ventured into the new world of podcasting.

Rowe, left her last major television role as co-host on Studio 10 in 2019, to focus on her family. Rowe has done it all, from newscasting to morning show host, to becoming a Dancing With The Stars contestant.

She has also always managed to reinvent herself, from her turbulent time on The Today Show with Karl Stefanovic, (she was fired while on maternity leave), to winning Australian hearts as a co-host on Studio 10

So her latest move into podcasting with, The Jess Rowe Big Talk show, should surprise no one, nor should it surprise anyone that the show reached number 1 on Apple Podcasts after its first episode. 

 Rowe could have easily thrown her efforts into landing another high paying television gig, so her move into podcasting is worth noting. 

Rowe told B&T, “It’s something that is purely from my heart, and something I really want to do.”

The podcast has a rather simple formula, Rowe sits down with a different guest every week to discuss the things that matter. “It’s people who fascinate me, the overriding theme is having difficult conversations with people. Sure, we have a laugh but it’s really cutting past the crap and small talk, to talk about the big things.

“It’s the long-form interview and podcasting is perfect for that long conversation, I love talking to people, and I missed that during this lockdown, chatting to people. There’s an intimacy to podcasting you don’t get anywhere else.”

While the concept isn’t exactly reinventing the podcast wheelhouse, Rowe brings it to life with her warmth, genuine interest in people and her unique guest pool. Everyone from her former co-host on The Today Show, Karl Stefanovic to the right-wing politician, Pauline Hanson, is set to appear in the first season. 

While Stefonavoic got an invite, it doesn’t appear likely Eddie Mcguire will, according to news.com.au, allegedly he called for the sacking of Rowe and referred to it as “boning.”

Rowe said: “In terms of that whole Eddie thing, the older I get the less I care about what people think. Yes, there’s a part of me that does still hold a level of resentment but for me, the best revenge is living well, and I’m happy.”

Of course, it’s also easy to see why podcasting would appeal to Rowe, podcasting has long been hailed as a place talent can go, to create their own shows without network restrictions, everyone from Osher Ginsberg to Abby Chatfield has their own podcast now. 

Another huge attraction for Rowe was also the opportunity to work with experienced producer Nic McClure, McClure comes from a radio background. She is the award-winning producer and talent behind some of FM’s most successful and beloved radio shows, including The Kyle & Jackie O Show, and Merrick & Rosso. 

Mcclure is now a heavyweight at LiSTNR and is the reason Rowe’s podcast is under the LiSTNR umbrella. Rowe said: “I’ve done this series with an incredible producer, Nic McClure, to work with her on this has been such a joy. It’s thanks to Nic, that it’s on LiSTNR .”

Rowe and McClure have worked closely on the podcast. “For me, both Nic and I came up with a wish list, some of them friends, some are people I’ve admired and been fascinated by.

“Pauline Hanson is someone I’ve butted heads with over the years, I don’t agree with her politics, but she fascinates me as a person. Regardless of what you think of her views, her resilience and strength is something, she does not give up.”

Though the joy doesn’t eliminate the fact that getting the podcast off the ground was a process, Rowe explained: “It’s taken nine months to get to this point, in terms of coming up with the concept and pitching it.”

Rowe is also not bashful and thrilled by the podcast’s success, “It’s beyond my wild expectations that we went to number 1, it’s just like,- Oh my God!” 

The podcast host also recognises, she’s hit a groove. Rowe has successfully built her own brand outside of her television career, for being a ‘crap housewife,’ something that has also amassed her a sizeable social media following, “I’m in a sweet spot.”

Of course, the success of the podcast doesn’t mean Rowe won’t return to television, “I would return for the right thing. I never rule anything, in or out.”

Please login with linkedin to comment

Jessica Rowe LiSTNR

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]