WPP’s Ikon Communications has confirmed it has a new trans-Tasman client in Avis Budget Group.
An Ikon spokesperson told B&T the agency has been appointed as the agency of record for Avis Budget Group across Australia and New Zealand.
Ikon will be responsible for all of the strategy, creative (of which Y&R was the incumbent on), media, content/social, data, and performance work for Avis Budget Group.
Nielsen data shows that Avis Budget Group spent approximately $1.9 million on media in the last 12 months.
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]