Continuing its strong new business momentum, Ikon Brisbane announces it has been appointed media agency of record for Metagenics, Australia and New Zealand’s leading provider of Natural Medicines.

Ikon takes responsibility for media strategy, planning, buying and implementation for Metagenics across the Australian and New Zealand markets and will also provide specialist capabilities including data management, CRM and performance media channels to its remit.

Ikon Brisbane agency director Adam Hickey (pictured) said he and his team were inspired to work with Metagenics and help provide innovative business solutions for its brands in the increasingly competitive and complex vitamin and supplement industry.

Hickey said: “Our approach to strategic communications, coupled with passion for the client and category, put us ahead in the pitch process.

“The team at Ikon are ecstatic to begin work on one of Australia’s most iconic portfolio of brands and build a partnership born off the back of shared organisational values.”

Metagenics head of marketing Brett Ballantine said: “We were looking for a single agency who could provide a broad capability stretching far beyond just media planning and buying.

“Adam and his team demonstrated a true understanding and passion for our business and we are confident that together we will maximise commercial opportunities for our brands.”

Work commences immediately.