Swedish DIY-selfer IKEA has called on McCann Spain to deliver its first-ever global campaign.
Called “Do try this at home”, the spot reportedly is a homage to the cheaper joys of doing things at home in this cost of living crisis and is based on the brand’s research:
- 60 per cent of people feel positive about their current life at home
- 52 per cent say home is their favourite place
- 40 per cent are worried about household finances and disposable income
Directed by Swede Filip Nilsson, who has garnered an international reputation for his IKEA ads, the spot’s part music clip, part video game, part anime cartoon.
Emiliano González De Pietri, chief creative officer at McCann Worldgroup Spain, said the ad elevated the role of the home from “a mere container of our lives to that of enabler of our dreams”.
The campaign will begin in Italy, Belgium and Finland before it starts appearing in the rest of IKEA’s markets, including the UK and Ireland, US and Australia.
Check it out below:
