If you’re one to frequent IKEA, you would be familiar with their giant blue plastic bags that you can purchase for just $1 to cart all your purchases.
Well, earlier this month, French fashion company Balenciaga introduced a new Arena Extra-Large Shopper Tote Bag with a price tag of $2,610 that, funnily enough, looks almost identical to IKEA’s FRAKTA bag.
Ikea’s agency partner in Sweden, Acne, have since seized the opportunity with a print ad and social media post that explained how to tell the difference between the two bags.
Pure gold.
