Self-assembly gods, IKEA, have forgone the typical turkey, cute kids and presents route for its new Christmas campaign, instead preferring to shame slobs into some home improvement.
The witty new spot is for the Swedish firm’s UK operations and sees everyday household items rap their way into shaming the owners of an apartment into give their home a pre-Christmas spruce.
Called “Silence the critics”, the spot’s the work of incumbent creative agency Mother. Check out the fun below:
Commenting on the work, IKEA’s UK and Ireland marketing manager Sarah Green said: “Our first Ikea Christmas advert focuses on the phenomenon of ‘home shame’ – encouraging people to overcome the negative voices in their head holding them back from opening up their homes.
“It was born from the common feeling, that along with the seasonal joys, a lot of us feel a looming sense of dread when it comes to hosting others, with many feeling ashamed of our homes over the Christmas period,” Green said.
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