Underwear brand Bonds has recruited Iggy Azalea to be the face of its new Bonds 100 range, which launches on outdoor billboards, shopper lites at POS and across online in mid May.

“Iggy is completely original. She’s a style chameleon who’s never afraid to be true to herself, she has enviable body confidence, making her a great role model for all women and the perfect fit for Bonds,” says group marketing manager of Bonds, Tanya Deans.

Complimenting Bonds celebratory year is a new basics range that is anything but basic. Instantly recognisable, the BONDS100 collection features statement- making monochrome, logo waistbands and eye-popping prints to be worn with effortlessly cool confidence.

Bonds most loved styles are totally revamped, mixing black and white basics and locally inspired, original floral prints. Unique tropical and Australian wildflowers pay homage to Bonds heritage and take the brand into modernity in bright offbeat colours.

It’s the new era for Bonds, and a celebration of #BONDS100.