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Reading: IGA Taps Special As Lead Brand And Creative Agency
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B&T > Advertising > IGA Taps Special As Lead Brand And Creative Agency
Advertising

IGA Taps Special As Lead Brand And Creative Agency

Arvind Hickman
Published on: 17th June 2024 at 10:49 AM
Arvind Hickman
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IGA Romeo's Food Hall in Sydney
IGA Romeo's Food Hall in Sydney.
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The Independent Grocers of Australia (IGA) have appointed Special as their agency of record working across brand strategy and design, advertising and communications, following a competitive pitch led by TrinityP3. 

Independent Sydney ad agency The Core Agency has worked with the grocery group since 2019.

Fiona Johnston, the general manager of Shopper, Brand and Loyalty at Metcash Food said: “We’re excited to partner with Special, another independent network, to continue to share more about what makes IGA special and the benefits that come from shopping local from family-owned businesses.”

Special Australia partner and CEO Lindsey Evans said: “We are really proud to partner with this great team at IGA and this wonderful brand in its next chapter. It is a brand that is at the heart of so many communities and we are in a privileged position to be able to help leverage the incredibly powerful brand truths in supercharging growth.”

IGA is Australia’s leading independent supermarket and store owners over the country pride themselves on supporting their local shoppers, communities, producers and suppliers.

The IGA network consists of more than 1,150 independent family-owned businesses located in regional and metro areas across Australia. 

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Arvind Hickman
By Arvind Hickman
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Arvind writes about anything to do with media, advertising and stuff. He is the former media editor of Campaign in London and has worked across several trade titles closer to home. Earlier in his career, Arvind covered business, crime, politics and sport. When he isn’t grilling media types, Arvind is a keen photographer, cook, traveller, podcast tragic and sports fanatic (in particular Liverpool FC). During his heyday as an athlete, Arvind captained the Epping Heights PS Tunnel Ball team and was widely feared on the star jumping circuit.

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