iD Collective Appoints Joel Victoria As The Agency’s First Brand Evolution Director

iD Collective Appoints Joel Victoria As The Agency’s First Brand Evolution Director

Full-service communications agency iD Collective has appointed Joel Victoria to the newly established role of brand evolution director.

With over 25 years of experience, Victoria’s expertise as a senior marketing professional has involved working with leading local and global brands across a number of sectors including; aviation, not-for-profit, health insurance, luxury fashion, luxury travel, coach touring, private jet holidays and more recently sustainable cruising.

Previous appointments include head of marketing – Asia Pacific, Australia, NZ, China and Japan at Hurtigruten, the world’s leading expedition cruise company, general manager – marketing & sales at Captain’s Choice and director of Marketing at the Melium Group KL (working with brands such as Hugo Boss, Ermenegildo Zegna, Tod’s and Christian Lacroix).

Victoria’s extensive experience will be utilised to evolve and amplify iD’s current client base, developing strategic, innovative campaigns and marketing solutions. In this new role, he will also lead the in-house digital and events teams, imparting his marketing knowledge and unique creative approach.

Sarah Young, the iD Collective group general manager said, “We are extremely excited to welcome Joel to the iD team. His familiarity with client perspective and knowledge of the challenges brands often face, allows him to bring an insightful and refreshing approach. With Joel’s strong track record of delivering effective and imaginative solutions to business challenges, we have no doubt our clients will connect instantly with his vibrant energy.”

On his appointment, Victoria said, “I’ve built a career client side, helping brands achieve their goals, working for one brand at a time. The opportunity to work with multiple brands across various industries was a big drawcard for this move to agency. I’m equally excited by the opportunity to work with the talented team at iD Collective and look forward to working on brand evolution strategies that leverage sound marketing disciplines, fuelled by creativity and a good dose of imagination.”

With a Trans-Tasman footprint in Sydney, Melbourne, Perth and Auckland, iD continues to expand, offering a support to brands of all sizes, across digital, social media & content creation, PR, events & activations, influencer marketing, creative ideation and brand marketing services.




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