IBM Australia Appoint Telstra’s Amanda Johnston-Pell As New CMO

IBM Australia Appoint Telstra’s Amanda Johnston-Pell As New CMO

IBM today announced the appointment of Amanda Johnston-Pell as chief marketing officer, IBM Australia and New Zealand. Reporting to MD Kerry Purcell, Johnston-Pell will also be a member of the IBM Australia and New Zealand Board.

In this role Johnston-Pell will focus on driving collaboration across the business to deliver deep industry and innovative solutions and services to clients in the areas of cloud, cognitive, social, mobile and security.

Johnston-Pell brings more than 20 years’ experience working with Fortune 500 companies, cross-industry knowledge and entrepreneurial credentials to IBM. She will remain a board director of New York based start-up MOSH., which she co-founded in 2013. The interactive social platform enables brands, artists and causes to connect and build deep, personalised engagements with fans and customers, and was one of ten global start-ups selected to participate in the inaugural Cannes Lions Innovation Start-up Academy 2015.  Johnston-Pell is also a non-executive director of the Australian American Leadership Dialogue and chair of the Young Leadership Dialogue.

Prior to joining IBM, Johnston-Pell held a number of senior executive positions in North America and corporate advisory roles to Fortune 500 companies. Previously she also held senior positions at Telstra including executive director, brands and marketing communications group, and executive director sales and marketing at BigPond.

Kerry Purcell said of the appointment, “Amanda brings strong cross industry credentials and a proven record in driving marketing and communications to have a direct impact on business outcomes.  This will be critical as IBM continues to work with our clients to bring them transformative industry solutions.”

Johnston-Pell said, “I’m very excited about this role and I look forward to delivering even more meaningful and relevant programmes for our clients. This is a new era of business where speed, agility, innovation and connectedness are essential.  IBM’s leadership, innovation and industry knowledge ensures we have the right products, services and expertise to help our clients transform their organisations and industries.”




Please login with linkedin to comment

FreeviewPlus

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]