IBM today announced the appointment of Amanda Johnston-Pell as chief marketing officer, IBM Australia and New Zealand. Reporting to MD Kerry Purcell, Johnston-Pell will also be a member of the IBM Australia and New Zealand Board.

In this role Johnston-Pell will focus on driving collaboration across the business to deliver deep industry and innovative solutions and services to clients in the areas of cloud, cognitive, social, mobile and security.

Johnston-Pell brings more than 20 years’ experience working with Fortune 500 companies, cross-industry knowledge and entrepreneurial credentials to IBM. She will remain a board director of New York based start-up MOSH., which she co-founded in 2013. The interactive social platform enables brands, artists and causes to connect and build deep, personalised engagements with fans and customers, and was one of ten global start-ups selected to participate in the inaugural Cannes Lions Innovation Start-up Academy 2015.  Johnston-Pell is also a non-executive director of the Australian American Leadership Dialogue and chair of the Young Leadership Dialogue.

Prior to joining IBM, Johnston-Pell held a number of senior executive positions in North America and corporate advisory roles to Fortune 500 companies. Previously she also held senior positions at Telstra including executive director, brands and marketing communications group, and executive director sales and marketing at BigPond.

Kerry Purcell said of the appointment, “Amanda brings strong cross industry credentials and a proven record in driving marketing and communications to have a direct impact on business outcomes.  This will be critical as IBM continues to work with our clients to bring them transformative industry solutions.”

Johnston-Pell said, “I’m very excited about this role and I look forward to delivering even more meaningful and relevant programmes for our clients. This is a new era of business where speed, agility, innovation and connectedness are essential.  IBM’s leadership, innovation and industry knowledge ensures we have the right products, services and expertise to help our clients transform their organisations and industries.”