IAB Australia has launched a new Data Collaborations Platforms Explainer to help marketers tech vendors, agencies and publishers understand what data collaboration in digital advertising can do for them.
Prepared by the IAB Data Council and launched at the IAB’s Data and Privacy Summit, the Explainer covers data clean rooms, customer data platforms, matching services, and data management platforms.
It also includes detailed definitions, explainers, best practices, standards, and key questions to ask vendors so you can at least seem to know what you’re talking about.
“Data and privacy are critical and pervasive topics that offer both opportunities and responsibilities to all participants across our industry,” said Jonas Jaanimagi, head of tech for IAB Australia.
“Our Explainer seeks to provide guidance, best practices, and meaningful take aways for publishers and marketers alike in and around these important subject areas.”
Data collaboration uses a range of tech products and solutions to combine and analyse data sets within an organisation or with strategic partners for a range of use cases. These can include uncovering new consumer insights and enabling accurate cross-screen measurement, safely collecting and managing consent signals, expanding reach or safely creating brand-building media networks.
The Explainer will also help organisations identify the business objectives to be addressed by data collaboration and can walk them through the considerations including availability, architecture, analysis, application, consumer privacy obligations, controls and activation.
