iSelect clicks on Taboo Group

iSelect clicks on Taboo Group

Online comparison service, iSelect, has re-appointed incumbent agency The Taboo Group as its lead social media agency following a four-way pitch.

The reappointment will see the Melbourne-based agency, which specialises in youth marketing services, develop the brand’s 2013 social media strategy.

Andrew Mackinnon, managing director of Taboo, said: “iSelect have been a fantastic client for us in 2012 and we’re wrapped to have them back with Taboo.”

“This will be a year of punching through digital and social media clutter with relevant, exciting and brand value-adding creative.”

Taboo has started to work on the social media campaign which helped it retain the iSelect account.

The social media activity is set to leverage iSelect’s ATL Rate Rise campaign.

Roger McBride, marketing director at iSelect, said Taboo maintained its grip on the account due to “innovative thinking and robust execution strategies”.

Taboo first won the business in November 2011. 

Please login with linkedin to comment

Latest News

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]