Communications provider iGroup Australia and mailing and distribution house Dynamic Direct have initiated a merge with hopes of becoming a direct marketing “powerhouse” in Victoria.
Alan Read, chief executive of Dynamic Direct, said the merger had been on the cards for years.
“It’s a wonderful success story in the print and mail space. Consolidating our Melbourne footprint will bring renewed strength and vigour to both organisations that can only benefit our clients and their customers,” Read said.
Paul Tannous, managing director of iGroup Australia, added: “While increased capacity was a huge drawcard for us, the real clincher was the ability to apply Dynamic Direct’s 25 years of Melbourne market experience and insights to leverage iGroup’s experience and investment in forward-thinking digital, web and telemarketing initiatives.”
The merger only impacts iGroup’s Melbourne operations with the business to move into Dynamic Direct’s facility from February 4 this year.
The combined businesses have a focus on new technology according to iGroup Australia’s managing director Paul Tannous.
“We’ve made a substantial investment in digital colour and the associated integrated communications software,” Tannous said.
However, he said the “real success story” is Moxii, a program iGroup described as an “emerging multi-channel marketing campaign performance enhancer”.
Please login with linkedin to comment
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]