Influencer marketing platform for brands and agencies, Hypetap, has announced that they have released a site where Instagram users can use the proprietary Hypetap algorithm to measure their Instagram influence.
Whilst it’s always been something they have used internally, the recent proposed changes to the Instagram algorithm have meant that it can now also provide a gauge as to how well posts from users will perform.
The site was originally planned to reduce confusion around whether an influencer would be accepted when expressing interest in Hypetap. Whilst applying to Hypetap as an influencer is a simple process, the selection criteria has never been available.
Detch Singh, co-founder at Hypetap said, “Our criteria for accepting influencers onto the network isn’t as simplistic as having a certain number of followers. There is so much more to measuring influence and we’ve built tools internally to streamline our assessment process before someone sense checks the data and makes the final call.
“With the recent proposed changes to Instagram, we thought it would be worth sharing all of this with Instagram community to see how their accounts stack up and how well their posts might perform. It also allows potential Hypetap influencers to assess their chances before applying for an invitation to the platform.”
Part of Hypetap’s data driven approach has been to build an adaptive algorithm which has analysed over 29 million Instagram profiles over time. This will continue to evolve and be shared on the live site as it matures. The site has been made in a way that anyone can put in an Instagram ID and see where they stand relative to other Instagram profiles around the world.
“We want both brands and influencers to be able to use this as a guide to see how influential their profiles are. We can also provide some hints into some of the things we look at to measure influence” added co-founder Nikhil Madhok.
The next problem on the Hypetap agenda is influencer rates.
“This has always been a problem for brands and influencers. It’s been the wild west for pricing and it’s always evolving. Whilst there is no silver bullet for pricing, we’re in the process of finalising a pricing algorithm based on influence on Instagram,” added Singh.
“Of course, this pricing would only serve as a guide and there would need to be adjustments depending on how involved certain campaigns are. We’ve analysed thousands of negotiations on our platform and mapped them to influence, categories and regions before adjusting for a variety of other data points. This will continue to evolve with the market.”
Google has said it is considering an appeal, after the Federal Court ruled the tech giant had misled consumers in regards to how it collected location data from Android devices. The decision comes as a major win for the ACCC, which initiated the court proceedings in October 2019. The competition watchdog argued that Google misled […]
Nine has named the judging panel for its much-anticipated State of Originality, Australia’s richest advertising award, aimed at making State of Origin the equivalent of Australia’s Super Bowl in advertising terms. Announced at Nine’s Upfront last September, the winning campaign will take home much more than a trophy – there’s $1 million in advertising inventory […]
British supermarket Marks & Spencer has taken an intellectual property claim against fellow supermarket ALDI over the latter’s Cuthbert The Caterpillar Cake, which they allege is too similar to their own iconic Colin The Caterpillar Cake. Colin the Caterpillar (pictured above) has been a staple of birthday parties across the UK since 1990, when the […]
We all felt helpless in the face of 2020’s constant barrage of disasters and catastrophes. And 2021 hasn’t let up either. Last year, Australian Red Cross experienced its biggest demand since World War II, so it has responded with a new brand campaign bringing attention to this overwhelming feeling and highlighting its 106-year track record […]
As Master Chef prepares to launch back onto screens on Monday 19th April, B&T had the opportunity to speak to the show’s hosts, food critic Melissa Leong and chefs Jock Zonfrillo and Andy Allan, who won the show’s fourth season. The three judges first appeared on last year’s Masterchef: Back To Win, which saw returning contestants […]
Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And it’s a credit to the quip’s longevity that last year the line celebrated a real milestone – its 100th birthday. But […]
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]