Huggies is bringing play-time of the future into Aussie homes, with the launch of the Huggies Skill for Alexa – an engaging new voice-experience for children and parents to enjoy together through all Alexa-enabled devices.
Huggies Skill is a curated library of audio content featuring songs, activities and games for parents and kids to enjoy together, and is tailored to children’s development stages (0 – 24months+).
Activated and controlled by simple voice commands, the Huggies Skill provides parents with a convenient, hands-free way to interact and play with their children.
Designed in conjunction with Kinderling, Australia’s most popular radio station for kids and families, the Huggies Skill delivers age-specific voice experiences and content across four tailored pillars:
Accessing content is a simple as saying “Alexa, ask Huggies for a hand” or “Alexa, ask Huggies to play Active Time” – with the option for individual profiles parents can set up for different children, adding an extra level of personalisation.
Huggies business director, Rahul Asthana said: “We know parents are increasingly multi-tasking – wanting to prioritise time for quality engagement with their children, whilst balancing the demands of work and home life.
“The Huggies Skill is a parent’s hands-free personal voice assistant, to help them provide a safe, screen and ad-free way for children to learn, play and develop.”
The benefits of personal interactions from a young age are widely recommended – with play, singing and movement-based activities encouraged from as early as a few months, as an important way to promote emotional, social and communication abilities.
With this in mind, content in the Huggies Skill is designed to advance in-line with a child’s key stages of development.
Amazon Alexa Skills, Australia country manager, Kate Burleigh said: “Huggies have tailored a really inventive voice-experience delivered through Alexa.
“The Huggies Skill enables parents to have engaging and meaningful moments with their children – and in a fun, interactive way.”
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]
To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]
SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]
ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]
Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]
Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]