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Reading: Boob Ad Causes Chaos In Moscow
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B&T > Media > Boob Ad Causes Chaos In Moscow
Media

Boob Ad Causes Chaos In Moscow

Staff Writers
Published on: 17th October 2014 at 10:07 AM
Staff Writers
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Cupped boobs on the side of a truck has caused a bit of havoc in Russia.

More than 500 accidents were reported in Moscow when drivers were distracted by a breast-exposing billboard on the side of a truck. The slogan on her chest, according to The Daily Mail, says “They Attract”.

A spokesperson for AdvTruck, the company behind the ad, said: ““We wanted to draw attention to this new format with this campaign. In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.”

The agency behind the ad, Sarafan Advertising Agency, wanted to showcase its new mobile billboards.

HuffPost Live recaps the distraction below.

Image via Daily Mail.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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