Cupped boobs on the side of a truck has caused a bit of havoc in Russia.

More than 500 accidents were reported in Moscow when drivers were distracted by a breast-exposing billboard on the side of a truck. The slogan on her chest, according to The Daily Mail, says “They Attract”.

A spokesperson for AdvTruck, the company behind the ad, said: ““We wanted to draw attention to this new format with this campaign. In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.”

The agency behind the ad, Sarafan Advertising Agency, wanted to showcase its new mobile billboards.

HuffPost Live recaps the distraction below.