HubSpot, the customer relationship management (CRM) platform for scaling companies, and Humanitix, the humane ticketing platform, have today announced they will join forces to reimagine how marketers and event organisers manage their customers’ ticketing journeys.
From today, HubSpot users can synchronise their contacts and ticketing information via the new Humanitix integration with HubSpot. The new feature leverages HubSpot’s custom objects to enable event organisers to collect leads and track existing registrations throughout the customer journey, all within the HubSpot CRM platform.
The partnership will significantly streamline the ticketing process by providing a single source of truth across the attendee and guest experience. Not only will this save event organisers and marketers valuable time, but it will also provide them with access to key customer data to help inform future customer communications and marketing efforts.
The Humanitix integration follows a number of integration partnerships between HubSpot and Australian and New Zealand companies, including Canva, Envato, MessageMedia and Xero.
Adam McCurdie, CEO of Humanitix, spoke to B&T about what this new collaboration will mean for both marketers and the ticket-purchasing public.
“Thousands of event hosts use HubSpot as their CRM platform and thousands of event hosts use Humanitix as their ticketing platform, both big and small,” says McCurdie.
“And it makes all the sense in the world that HubSpot, now integrated with Humanitix, creates a reality for these event hosts, such that when they’re using Humanitix, they can process registrations, collect payment, produce tickets, capture customer data and give that great customer experience. And those customers will then go into their HubSpot account, in such a way that after the event and with all the power of HubSpot as an amazing, intuitive CRM, they can then continue that journey. Additionally, they can match existing HubSpot customers which they’ve got in their community and recognise when they purchase again through Humanitix or when they register for a ticket. Whether that be for an upcoming festival or a conference or a small community event.”
McCurdie went on to discuss the humane aspect of purchasing tickets through the Humanitix online hub and what the collaboration with HubSpot will offer the community.
“Humanitix is the humane choice for tickets. The reason for that is firstly because we transform what’s typically the resented booking fees in the ticketing industry, into fuel for children’s charities to do their work. We donate 100 percent of profits from all booking fees that we capture to children’s charities, transforming this pain point into something beautiful for the world.
“We at Humanitix are fanatical about the customer support and the customer experience. Not being that faceless ticketing registration platform, but rather being something beautiful that attendees and guests and customers can interact with. And we know that HubSpot shares that same passion. So, teaming up with them on the CRM side and us doing our work on the ticketing side, while simultaneously all profits from all previous booking fees going to children’s charities, is a new and innovative customer experience.”
The Humanitix co-founder shared his insight on how the integration, which is now available for free on the HubSpot marketplace, will also benefit users who have disability issues.
“We are well on our way to leading the chart on event accessibility, solving problems for patrons that have disabilities but are struggling to attend events, particularly those in the community,” added McCurdie.
“We have discovered many problems over the years and we’re now able to solve them. From the accessibility of the ticket pages, all the way through to capturing customer data, disseminating information from the event hosts around how accessibility is accommodated for at their event to give patrons the confidence to attend.
“Now, naturally, teaming up with a fantastic CRM like HubSpot and integrating their systems opens up a lot of pathways for us to provide that customer experience for patrons who have accessibility requirements to attend events with confidence, particularly community events.
“More exciting about the future of this integration with HubSpot is that we’ll continue to make more and more gains, innovations, for features to give patrons the accessibility needs and not just something that will help them attend an event with confidence, but have a really great experience, which has historically been an issue.”
