How Studying Law Can Make You More Employable As A Digital Marketer

How Studying Law Can Make You More Employable As A Digital Marketer

The internet is more accessible than it’s ever been, so it might be hard to believe that the number of people who jump online everyday continues to increase. According to research, “constant” internet usage among the adult population has increased by five per cent in the last three years. This is because the way people shop and buy has changed (which we are well aware of, by now). 

As such digital marketing truly is more important than ever. In fact, digital marketing jobs exploded in 2021, according to IAB Australia’s inaugural Industry Talent Report. The report found that digital advertising and ad tech industry job vacancy rates have more than doubled in the last twelve months to reach 9.8 per cent.   

Driven by a mix of strong market growth, visa rule changes, and lack of new talent entering the market due to border restrictions, it’s certainly a great time to be a digital marketer. But as borders open and overseas talent come flocking back to Australia, will inevitably see more competition in the field? Perhaps only time will tell, but there are certainly ways to boost your skills and make you more employable as a digital marketer.

One such skill you might have never considered: a law degree. Law is one of the most useful degrees you can have and can prepare you for a wide range of careers outside the typical legal sector – including digital marketing. And, getting started with law doesn’t have to be challenging, not when you can complete a Juris Doctor degree. You see, law is a fundamental part of our society, from the rules that govern us to the rights that protect us.  But, it goes far beyond that. When you study a JD, you’ll learn the legal fundamentals, advanced advocacy skills and practical problem-solving strategies for a changing world – all incredibly valuable skills as a digital marketer. 

Here are just a few ways legal skills can translate into a digital marketer that’s a force to be reckoned with.

Data analysis skills  

A vital part of a digital marketing role is collecting data on online consumer behaviour and then analysing that data to determine the best route for a marketing campaign. The analytical skills learnt from a JD would undoubtedly help with overall analysis skills, including analysing online consumer behaviour. 

Presenting a convincing argument

Ever argued with a lawyer or someone who’s in the legal sector? Yeah, it’s an uphill battle – and it makes sense as to why. A law degree will greatly help you with skills in building and presenting a convincing argument. Whether this is presenting to your marketing team or trying to hammer home a point to consumers, knowing how to make a point is an invaluable skill to have in life. 

The fundamentals of consumer law 

One of the key elements of digital marketing is the communication and promotion of products and services to consumers. So, it’s safe to say a detailed understanding of consumer law helps reduce risk, making this a very underrated but important skill for digital marketers.

There’s also contract law, and at its most basic level, a contract needs an offer (from the business) and acceptance (by the consumer). Knowing what constitutes an offer, as well as when and how it is accepted, can be critically important for marketers and if that’s a skill you’re offering above other candidates, it makes you a whole lot more employable and a valuable employee. 

Marketing and public policy making 

You might be wondering how public policy is relevant to marketing – at first glance they’re two very separate industries. However, if legal studies aren’t quite up your alley – adjacent to legal studies is public policy, which is another undervalued field of study for digital marketers who want to upskill.

Being able to bridge the gap between business and politics is a greatly unappreciated skill. The government regulates every business – from the big banks to the biggest brands and every business in between. In all situations, it’s an invaluable skill to be able to study and understand how public policy affects business. If you work in an industry where you’re regulated by the government or affected by the law (so essentially everyone) – it’s vital you understand how it all works together.  

And, because marketing (and digital marketing) at its core deals with transactions between organisations and its environment, being able to effectively analyse this environment is an incredible skill to have. 

Meanwhile, both areas of study also share a common thread of the importance of understanding their audience. While a digital marketer will call them consumers, and a public servant may call them citizens, the common thread is that studying either will give you a better understanding of how to identify and serve these groups. And studying both? Well, that just allows for an even deeper understanding of customers, consumers, co-workers and the overall human collective. 

Preparing for the future 

Being prepared for the future of the digital marketing means not only being the best in your field, but it means constantly upskilling and learning new ways to effectively do your role. Combining legal studies or public policy with digital marketing makes you an pricless asset to almost every organisation or business. Preparing for the future means taking action now to further your skills and make you a digital marketer that’s a force to be reckoned with. 

 




Please login with linkedin to comment

Amebae

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]