How SMBs Can Get The Most Out Of Their Social Media Budget With Crowd Media’s Judy Sahay

How SMBs Can Get The Most Out Of Their Social Media Budget With Crowd Media’s Judy Sahay
SHARE
THIS



What happens when a chemical engineer graduate with a background in accounting launches a digital media agency?

The answer: you get Crowd Media, which was launched by Judy Sahay [feature image] more than six and a half years ago.

Crowd Media is the parent company of online media publication CROWDINK and social media and influencer tool CROWDSHARE.

With her background in accounting and engineering, Sahay places great importance on achieving ROI and offering an analytical/data driven approach to social media marketing.

Speaking ahead of this year’s SMB Digital virtual event, powered by CEBIT Australia (QUICK: register here: https://www.smb-digital.com.au/agenda), Sahay explained how she uses her mathematical brain to achieve results for clients through social media.

“Data is really important to drive anything,” she says.

“Whether it’s driving sales or global business or the bottom line – it depends on the type of data you have … In our business, we look at data in a number of ways, for instance, we look at traffic data, personal identification data, demographic, location, behaviour data … it can tell you a lot about a person.”

She gives the example of launching a broad Facebook campaign, only to find out it is mostly women clicking on the ad after a few days.

“Why target men anymore? Data is essentially going to help you be more precise about where to market, when to market and how to market,” she says.

It is this simple but calculated approach to social media marketing that has helped Crowd Media achieve results for its clients.

Getting social

Sahay is particularly interested in helping SMBs reach their target audience at the best price possible.

With COVID-19 seeing Facebook advertising prices drop by almost a third, there has never been a better time for smaller businesses to utilise social media, she argues.

“Social media is really important because your customers are there,” she says.

“They are talking about you whether you like it or not. They’re already talking to your competitors. Now, how do you engage with them?

“Right now Facebook ads work really well. Companies can create ads and set themselves very strict ROIs they want to achieve. The average business can set up their own Facebook ad. They don’t need to go to an agency like us.”

For small businesses in particular, emerging social media platforms like TikTok present an opportunity to build a following fast.

“The market is there,” Sahay says.

“More people than before are now at home and on social media, so the cost of social media advertising is lower and you’re getting a higher reach so it’s silly not to be there. It’s a free platform and yes you need to advertise if you want to get a higher conversion, but you can still sell things for free on the platform.”

Influencing opinion?

With social media continuing to establish itself as an effective marketing channel, influencer marketing is also growing in popularity.

With these ‘influencers’ often holding a follower base upwards of 1 million, influencer marketing has been seen as an expensive – if not unattainable – avenue for smaller businesses.

Sahay explains that this is no longer the case.

“In 2019 and 2020 there has been more of a focus on macro and micro-influencers – where it’s worth looking at partnering with someone with 10,000 followers so SMBs can access that kind of market,” she says.

“I’ve noticed post-COVID many influencers are struggling to find work so rather than actually paying them they’re looking for fresh content and contra deals. If you’re a small business owner and you’re looking to market a product – say a fashion line or a beauty product or anything in that realm – you could easily contact an influencer and ask for a free shout out where they will promote your product for free in exchange for your product, which is a really cost effective way for a SMB to get their brand out there.”

Catch Judy at SMB Digital on the panel discussion, How will technology affect the talent of the future. SMB Digital is a virtual event for SMBs looking to achieve more for with digital technology. See the full line-up here. https://www.smb-digital.com.au/agenda

 

Please login with linkedin to comment

cebit smb digital

Latest News

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer
  • Campaigns

Carnival Cruise Lines Want Aussies To Find Their ‘Fun Type’ This Summer

You probably know your star sign, personality type and even your blood type. Maybe you’ve previously felt some type of way. But do you know your ‘Fun Type’? Carnival Cruise Line has today unveiled its latest campaign, helping Aussies to discover what type of fun they’re really into. The new ‘Fun Type’ questionnaire – developed […]

SMI Data: Ad Spends Up 2.7% In October
  • Media

SMI Data: Ad Spends Up 2.7% In October

Australia’s media market has highlighted the strength of current underlying ad demand by reporting a 2.7 per cent increase in October ad spend despite a large decline in TV bookings due to the move of the AFL and NRL finals to last October and ongoing COVID restrictions. The result is also 1.6 per cent above […]

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory
  • Campaigns
  • Technology

Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory

Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]

Golden Circle Wants Aussies To ‘SmilePay’ This Summer
  • Campaigns

Golden Circle Wants Aussies To ‘SmilePay’ This Summer

Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life
  • Opinion

Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life

In this guest post, Rosanna Iacono (pictured below), managing partner and advisor at The Growth Activists, offers three top tips to ensure your brand is on brand when it comes to climate… After ranking last for climate policy among more than 60 nations, the Australian government’s climate change performance was widely slammed at the recent […]

Opinion

by B&T Magazine

B&T Magazine
New Report Says Managers Are Ignoring Employee Mental Health
  • Media

New Report Says Managers Are Ignoring Employee Mental Health

Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]

iD Collective Snags Goodman Fielder
  • Marketing

iD Collective Snags Goodman Fielder

Full-service communications agency, iD Collective, has been appointed by Goodman Fielder to develop and implement a strategic communications plan for Wonder Australia. The agency will be focusing on a series of new, sustainable initiatives that are helping Wonder turn waste into wonderful. iD Collective managed all aspects of the PR campaign spanning press office activity, […]

Digital Lives of Australians: Cyber Security Fears Keeping People Offline
  • Campaigns
  • Technology

Digital Lives of Australians: Cyber Security Fears Keeping People Offline

The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]

Optus Unveils Charitable Donate Your Device Program
  • Campaigns
  • Technology

Optus Unveils Charitable Donate Your Device Program

Optus has announced Donate Your Device which invites everyone to donate unused or old smart phones to the people who need it most. Having constant on demand access to a smart phone is part and parcel for so many people’s daily lives. However sadly, many Australians are being technologically left behind without a smart phone […]

Optimizely to Acquire Marketing Orchestration Platform Welcome
  • Campaigns
  • Technology

Optimizely to Acquire Marketing Orchestration Platform Welcome

Optimizely will advance its digital experience leadership, empowering marketers to plan, create, deliver and optimise campaigns in a single end-to-end solution. Today, leading digital experience platform (DXP) provider, Optimizely, announced it has entered into a definitive agreement to acquire Welcome. Welcome brings the best capabilities of content marketing platforms (CMP), marketing resource management (MRM), and […]

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith
  • Marketing

Industry Backed Scholarship Launches In Memory Of Digital Ad Sales Pioneer Sam Smith

Social purpose organisation UnLtd in partnership with The Pinnacle Foundation has launched a new scholarship program in honour of the late Sam Smith. The ‘Sam Smith’ Scholarship will be awarded to young LGBTIQ+ Australians in the fields of marketing, advertising, technology, or communication. The scholarship program will fund students’ education, whilst providing additional support by matching […]

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio
  • Media

Audience Precision Secures RedEarth Energy Marketing And Communications Portfolio

Australian energy storage company, RedEarth Energy Storage, has appointed media strategy consultancy and technology business, Audience Precision, to stand alongside it in the creation of RedEarth as an iconic Australian brand in providing personal power plants to Australian businesses and residences. Audience Precision will provide research and insights, marketing and communications planning, campaign development, including […]