Australia’s most high profile PR maven, Roxy Jacenko, has literally turned the old industry saying “there’s no such thing as bad publicity” on its head by giving a former client some very bad social media publicity indeed.
The publicity queen, who owns Sweaty Betty PR, shared a photo on social media of sign in a shop window that said the business – a beauty salon that cannot be named for legal reasons – was closed while it underwent renovations.
The sign was posted to the store’s inner-Sydney window and read: “We’re having a facelift, see you post COVID in July.”
However, the salon is a former client of Sweaty Betty’s and, according to Roxy, is yet to pay its arrears.
Roxy replying to the image: “Remarkable, can afford a facelift but can’t afford to pay what you owe.”
And, no, the business isn’t having financial worries due to CV-19, Roxy telling B&T that the undisclosed sum of money was due back in December.
And Roxy’s tactics appear to have worked.
“They are apparently going to pay today,” Roxy telling B&T this morning. “How ludicrous!”
Not that the 39-year-old wants to hurt clients when cashflows are obviously drying-up during lockdown.
“My clients have been all really good, and if they can’t pay we have worked with them to set up a plan which works for both parties,” she revealed this morning.
Roxy also telling News.com.au that she’d pursued the client for the money for many months and by February had become so exasperated that she’d even threatened legal action.
“Silly me didn’t ask for payment upfront,” Roxy said. “I liked her (the business owner) so I didn’t, should have known better.”
Roxy even revealing emails to News showing her attempts to recoup the money.
Not that Roxy and Sweaty Betty have been having a ball of a time during CV-19 lockdown. Roxy revealing at the end of March that the agency had lost 85 per cent of its clients due to the pandemic.
Roxy telling B&T at the time that it wasn’t not all doom and gloom with “brands who are ‘essential’ such a food and health categories retaining PR services, those who are ‘luxuries’ have fallen over”.
“It’s an interesting one, watching something you’ve built from the age of 24 tumble in just 72 hours is surreal; having worked in the business for so many years, in such a hands-on capacity, it is something I didn’t ever think I would face,” Roxy said at the time.
“That said, I feel a sense of relief as strange as it sounds, I have been chained to my desk through my husband’s jailing, my children’s first days at school, a battle with breast cancer and never been able to step back and take a breath – I feel like this is my time to do that, I have decided that I would rather have my sanity than another fast car or Hermes Bag,”
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]