If you want to give your website the best chance of ranking in Google, then SEO is the right solution for you. But where do you even start? With so much information on how to rank and what you need to do, getting started can be overwhelming.
That’s where an SEO agency comes in. An agency has the power to transform your business. Just think how you could grow if you were able to tap into a continuous source of high-quality leads of prospective customers that are looking for the products or services that you offer.
Still not convinced? Let’s look at the stats…
- If it’s done correctly, SEO can drive a 14.6 per cent conversion rate.
- 93 per cent of all online experiences start with a search engine.
- 75 per cent of people searching only look at the first page of results.
- And in a survey of internet marketers, 61 per cent said that improving their SEO to help grow their organic presence with their top marketing priority.
So it’s important. But what is it?
A Quick Introduction to SEO
SEO (or search engine optimisation) is the process of ranking your site in search engines such as Google, Bing and Yahoo to get traffic from organic search results. A reputable SEO agency will have a number of tools and processes that they have honed over the years that they can put to work on your site to move it up the rankings. Their strategies fall into two main areas: on-page and off-page optimisation.
On-page SEO covers all the factors within your website, such as your keyword strategy, page structure, site speed, and quality content, which all have an impact on your site’s rankings in the SERPs. Off-page looks at factors that happen on other websites that have an effect on your site’s rankings such as links to your website, social media interactions, brand mentions and directory submissions.
Improving Your SEO will Grow Your Business
Working with an SEO agency will help to improve your rankings as you can:
Tap into Regular Search Traffic
There are over 75,000 people that are searching on Google every second of the day and, if you offer local services, a massive 46 per cent of all Google searches are local.
Bypass Ad Blind and Ad Blockers
You can also avoid ad blindness and ad blockers. Close to 80 per cent of people using Google ignore paid ads in search results and those are the people that are actually seeing the paid ads. In Australia, over 27 per cent of people use Ad Blockers, which means that they don’t even see paid ads in the first place.
Optimise for Local SEO
Local queries account for close to 50 per cent of all Google’s search traffic, so if your business services a local client base, improving your SEO should be a top priority. More and more, users are turning to Google, with 97 per cent of people choosing to learn more about a local company online than anywhere else. And, importantly, “Near me” or “close by” searches have grown by more than 900 per cent over the last two years.
How an SEO Agency Can Help
1. Specialised expertise
An SEO agency has the experience and resources to get you results. Choosing to outsource to specialist professionals will allow you to focus on your business (and servicing all those new leads!), while they focus on what they’re good at: SEO.
2. Keyword Research
With premium tools and experience, a web design agency will be able to analyse your site and conduct a holistic website audit and a detailed SEO audit to identify any issues on your site that could be affecting your rankings. From there they will develop a keyword strategy, which is the foundation of a successful SEO campaign.
3. Consistent Content Creation
Regularly updated high-quality content has the capacity to boost rankings; in fact, 72 per cent of marketers consider relevancy to be the most critical factor for ranking (which is built with content). And it’s a future-proof strategy, with 56 per cent of companies planning to increase their content marketing budget.
Unfortunately, content creation is a task that is the first to drop down the to-do list when more important things come up. But it should be a priority, which is why it makes sense to outsource this task to an SEO agency who can manage the process for you.
4. Tracking and reporting
An SEO agency will produce tangible results. They’ll have tracking and reporting in place so that you can see whether the work that they’re doing is getting the results you need. Keep in mind that SEO improvements, both on-page and off-page, can take a while to have an effect, so this should be a minimum 6-month plan.
Ranking your website to tap into organic search traffic will allow your business to tap into regular search traffic that bypasses ad blindness (and ad blockers) and will give you the best chance of growing your business whether you offer local, national or even international products and services. A reputable SEO agency is the ideal partner to make it happen; they bring their specialised skills and years of experience to focus on ranking your website, leaving you free to focus on your core business.
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