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Reading: Hook Creative Studio Reels In Hero’s Johnathan Akiki As New Creative Director
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B&T > Advertising > Hook Creative Studio Reels In Hero’s Johnathan Akiki As New Creative Director
Advertising

Hook Creative Studio Reels In Hero’s Johnathan Akiki As New Creative Director

Staff Writers
Published on: 5th March 2025 at 12:43 PM
Edited by Staff Writers
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Hook Creative Studio has appointed Johnathan Akiki as its new creative director, poached from Hero.

“Jono and I go way back to our Magnum Opus Partners days. Even back then, he had this insane creative spark and an unmatched work ethic. Fast forward to now, and he’s evolved into an absolute powerhouse, leading campaigns for some of the world’s biggest brands. Bringing him on board feels like a full-circle moment, and I couldn’t be more excited to see how he’ll help HOOK level up,” Pat Langton, founder & chief creative guy at Hook Creative Studio said.

“HOOK isn’t just another agency; they’re rethinking how advertising is done. It’s refreshing, it’s bold, and it’s exactly the kind of place I want to be. I’m thrilled to join a team that’s as passionate about creativity as I am, and I can’t wait to help change the advertising game,” Akiki said.

“Johnathan is exactly what Hook needs as we head into this next chapter. He’s got the experience, the vision, and the guts to challenge convention. We’re about to have a lot of fun, and so are our clients,” Langton added.

Akiki spent three years as Hero’s art director and before that, he worked at TPF THINK and Scooter Creative.

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TAGGED: HERO, hook creative studio
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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a journalist at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art and historical artefacts in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney historical artefacts. Fredrika majored in English during her Bachelor's and is an avid reader with a particular interest in 19th and 20th century literary fiction.

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