B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Honda & Leo Burnett Create Honda’s First Australian Brand TVC
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Honda & Leo Burnett Create Honda’s First Australian Brand TVC
Campaigns

Honda & Leo Burnett Create Honda’s First Australian Brand TVC

Staff Writers
Published on: 14th September 2017 at 8:28 AM
Staff Writers
Share
4 Min Read
SHARE

Honda Australia has launched its first ever brand TVC via Leo Burnett Melbourne, celebrating Honda’s innovative, human-centric philosophy.

The campaign titled ‘Moving You’ demonstrates how Honda has always been one of the world’s most innovative and influential companies. It creates technology to help stroke victims walk again, powers our farming industry, uses robotics to assist us in everyday life, and designs boat motors, supercars and even jets.

“Honda creates products that are centred around the people who use them,” said Leo Burnett Chief Creative Officer, Jason Williams. “While other manufacturers obsess over what a product can do, Honda dreams about how it can seamlessly complement and advance our lives.”

While Honda has told this story in other countries before, most Australians are unaware of how diverse and innovative Honda is as a company. The new 60-second commercial, created by Leo Burnett Melbourne, recognises Honda’s long history of human-centred engineering that separates it from other car brands.

Stephen Collins, director, Honda Australia, said Honda’s revitalisation has come on the back of a bold effort to reconnect with customers and build understanding of the diversity and uniqueness of Honda.

“The new brand TVC really shows the breadth of the Honda business and our commitment to enrich people’s lives through the products we create and services we offer,” said Collins. “The recent addition of our five year unlimited kilometre warranty is just another way we are committed to putting customers at the centre.”

Directed by Michael Spiccia from Scoundrel with post effects by Blackbird, the spot opens with an intimate moment as a recovering stroke victim supported by a Honda Walking Assist Device embraces her partner once again. As an instrumental version of the iconic Eurythmics song “Sweet Dreams” builds, an orchestrated choreography of Honda technology gradually envelops the couple.

Scott McGregor, general manager, customer and communications, Honda Australia, said customers would see more from Honda in coming months as its revitalised brand messaging sweeps into customer consciousness across a range of media. This year is one of the busiest launch years in Honda Australia’s history – with 80 per cent of the Honda product portfolio being refreshed or completely new in 2017.

“The creative brief for this campaign was quite clear — putting the customer at the centre of everything we do – the Honda story is emotive and passionate, and we feel this campaign reflects this. This will play a key role in engaging a new generation of customers for Honda, because there is real substance behind what we are saying.” McGregor said the ‘Power of Dreams’ was still at the core of the Honda brand, but it has been re-imagined via the new campaign.

CREDITS

Client: Honda Australia 

General Manager, Customer & Communications: Scott McGregor

Brand Communications Manager: Ben Familton

Brand Communications Specialist: Melissa Spiers

Agency: Leo Burnett Melbourne

CCO: Jason Williams

Senior Creatives: Joe Hill / Garret Fitzgerald / Blair Kimber / Andrew Woodhead

Senior Agency Producer: Cinnamon Darvall

Group Account Director: Jaime Morgan

Director of Integrated Strategy: Ilona Janashvili

Production: Scoundrel

Director: Michael Spiccia

Producer: Ben Scandrett-Smith

Executive Producer: Adrian Shapiro

DOP: Danny Ruhlmann

Production Designer: Lucinda Thomson

Post Production:

Editor: Jack Hutchings – The Butchery

VFX & Supervisor: Nicholas Ponzoni – Blackbird

VFX Producer: Sam Hall – Blackbird

Sound Engineer: Stuart Welch – Nylon Studios

Soundtrack: Annie Lennox and David A. Stewart (Sweet Dreams)

Composer: Jesse Watt

Music Producer: Karla Henwood – Nylon

Music Supervision: Chelsea Ramsden – Nylon

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: honda, Leo Burnett
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?