B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • NRL
  • Anthony Albanese
  • WPP
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • State of Origin
  • Spotlight on Sponsors
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

Staff Writers
Published on: 19th April 2024 at 9:27 AM
Staff Writers
Share
3 Min Read
SHARE

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square.

HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will donate a hoodie to a young person impacted by homelessness.

By transforming the 2-4-1 retail sales strategy, independent Melbourne creative agency Town Square and HoMie wants to emphasise the importance of giving before receiving.

The campaign is being supported across out-of-home, print, digital display, social and radio. In addition, an in-store activation allows buyers to be photographed by the professional photographer who shot the campaign images, which will then be used on HoMie social media channels.

Steph Say, HoMie’s CEO, said: “Give One. Get One” is not just about selling hoodies, it’s about creating a moment for our community to show solidarity for young people affected by homelessness in a meaningful, tangible way. Every purchase becomes a statement, the community coming together to give back, reminding Australia that giving isn’t a chore, but something that can be cool, empowering, and, most importantly, fun. We want to thank Town Square for their strategic creative guidance and campaign development, and Champion for their ongoing support of our mission.”

Alison Ray, Town Square general manager, said: “It’s great to see HoMie make such a tangible difference to the lives of young people affected by homelessness. As a proudly Melbourne-based agency, it’s an honour to be part of such a great initiative for this Melbourne streetwear brand and one that ties in with our passion for tackling homelessness.”

Since 2015 HoMie has supported over 2,550 young people through its two social impact programs – The HoMie Pathway Alliance, an accredited retail education and employment program for young people (18-25) affected by homelessness or hardship and HoMie’s VIP Days, where young people are invited to shop for free HoMie garments, while enjoying haircuts, beauty services, personal care packs, and lunch with the HoMie team. 100 per cent of HoMie’s profits go towards achieving its mission to support young people.

Credits:
Client: HoMie
CEO: Steph Say
HoMie Co-Founder and Creative Director: Marcus Crook

Creative Agency: Town Square
Executive Creative Director: Brendan Day
Art Director: Peter Crawford
Copywriter: Sam Nicolaci
Strategist: Jeff Malone
Client Lead: Alastair Langsford

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: HoMie, town square
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Stan Unveils Powerful Campaign To Ignite Passion Ahead Of The 2025 British & Irish Lions Tour
12/06/2025
Creative Company Supaflr Unleashes Directing Wizards Watts On The AUS/NZ Market
12/06/2025
Tubi International Boss David Salmon: ‘We’re Not Asking You To Be Completely Monogamous…But We Have The Largest Premium Content Library In Australia’ 
12/06/2025
TV Ratings (11/6/2025): 1M Tune In For Swimming Trials Finals
12/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?