Australian out-of-home media provider goa has announced the addition of another billboard to its growing GRID network and the first on the ground on the Gold Coast.

goa’s digital billboard network has long been situated in the greater Brisbane area on prime advertising real estate; however, with this addition, it now extends into Queensland’s major tourist destination and reaches a collective audience of over 900,000 people per week.

The site at Olsen Avenue is already a crowd favourite with both advertisers and the local community as it employs the same principles of goa’s ICONIC SERIES, boasting luminescent features within the structure that change depending on the artwork and site landscaping all of which adds to the visual amenity of the space and the visual impact for goa’s clients.

Chris Tyquin, managing director of goa, said that this first site is the most impressive billboard on the Gold Coast.

“THE ICONIC SERIES is the pinnacle of what we do to get our clients noticed and this GRID site is essentially a baby ICONIC in terms of visual impact,” he said. 

“This marks our first digital site on the Gold Coast which we aim to grow into another goa GRID within the next year, offering the same dynamic broadcast medium that we have in Brisbane and solidifying that our digital offering in Queensland the most extensive digital network in our market.”

goa has more sites planned in premium locations on the Gold Coast with a major announcement due in early 2018, just prior to the Commonwealth Games.