Australian out-of-home media provider goa has announced the addition of another billboard to its growing GRID network and the first on the ground on the Gold Coast.
goa’s digital billboard network has long been situated in the greater Brisbane area on prime advertising real estate; however, with this addition, it now extends into Queensland’s major tourist destination and reaches a collective audience of over 900,000 people per week.
The site at Olsen Avenue is already a crowd favourite with both advertisers and the local community as it employs the same principles of goa’s ICONIC SERIES, boasting luminescent features within the structure that change depending on the artwork and site landscaping all of which adds to the visual amenity of the space and the visual impact for goa’s clients.
Chris Tyquin, managing director of goa, said that this first site is the most impressive billboard on the Gold Coast.
“THE ICONIC SERIES is the pinnacle of what we do to get our clients noticed and this GRID site is essentially a baby ICONIC in terms of visual impact,” he said.
“This marks our first digital site on the Gold Coast which we aim to grow into another goa GRID within the next year, offering the same dynamic broadcast medium that we have in Brisbane and solidifying that our digital offering in Queensland the most extensive digital network in our market.”
goa has more sites planned in premium locations on the Gold Coast with a major announcement due in early 2018, just prior to the Commonwealth Games.
The addition of the new site on the Gold Coast, three new digital sites in Brisbane and more planned in the next 12 months, this makes the goa GRID the largest digital billboard network in an Australian capital city.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]