The latest Uber Eats co-marketing campaign, created by Special Group Australia, features tour guides from the Cook Islands, who are missing their usual summer influx of visitors due to travel restrictions, instead giving viewers a guided tour of the limited-edition Tropical Whopper burger from Hungry Jacks and available exclusively on Uber Eats.
Hosted across social media, ‘Tropical Whopper Tours’ are fronted by tour guides like Ina from KiteSUP Paddle board tours and Charlotte Piho’s turtle and underwater photography tours and take viewers on a journey around the key ingredients of the tropical burger – inviting you to order one on the app.
The Tropical Whopper is a traditional Whopper with a tropical spin – including juicy pineapple, double bacon and smoky BBQ sauce, with fresh lettuce, mayo, hand-cut tomato, cheese, and your choice of one, two or three flame-grilled 100% Aussie beef patties.
Tom Martin, Partner/CCO Special Group Australia said, “Because local tour guides like Ina and Charlee are so naturally warm and welcoming, they made the idea of swapping tours of tropical destinations for tours of a tropical burger not only clever, but just bloody charming.”
Uber Eats Head of Marketing ANZ, David Griffiths said, “Partnering with Hungry Jack’s to launch their Tropical Whopper exclusively on our platform was always going to be exciting. Special Group have created a brilliant summer campaign that has bags of humour and heart. We’re proud to work with the Cook Island tour guides and hope when flights open back up this inspires Aussies to go and see them in person”.
- Creative Agency: Special Group Australia
- Founding Partner: Lindsey Evans
- Founding Partner: Cade Heyde
- CCO & Partner: Julian Schreiber
- CCO & Partner: Tom Martin
- Creatives: Mark Starmach and Alastair Flack
- Strategy Director: Anna Bollinger
- Team Lead: Eileen Cosgrove-Moloney
- Business Director: Annabel Dempsey
- Head of Production: Nick Lilley
- Producer: Emily Willis
- Client: Uber Eats Australia
- Head of Marketing ANZ: David Griffiths
- Marketing AU: Rebecca Kemp
- Marketing Manager: Sharny Mullally
- Production Company: Hooligan
- Director: Dylan Harrison
- Media agency: MediaCom
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